Riccione, Italy | New Strategic Plan to Redefine the Bathing Establishments, Enhancing Their Identity, Economy and Competitiveness Launched

Riccione, Italian town in the province of Rimini in Emilia - Romagna which extends along the coastal strip of the Adriatic Sea and located in a transition zone between the southernmost sectors of the Po Valley and the first hills of the Romagna hinterland, one of the most popular seaside resorts of Italy on the Adriatic Riviera, featured in songs and movies and becoming famous throughout the world for its lively and fashionable spirit launched a new strategic plan to redefine its bathing establishments to enhance their identity, economy and competitiveness.

The initiative started with a development table with the presence of the beach operators, considering the beach as a fundamental element to elevate the image, attractiveness and reputation of Riccione.

 A first meeting was convened by the mayor Daniela Angelini with the councillor for State Property and Urban Planning Christian Andruccioli, which saw the presence of all the representatives of the associations of beach operators, and Roberto Giovannini, partner of KPMG, the leading Network company in management consulting for businesses and head of the Riccione strategic plan.

The goal is to redefine a new model of bathing, capable of responding to the transformation in tourism and the new needs of visitors, maintaining the ties with the tradition that characterizes the beach of Riccione.

The project aims to guide the evolution of the seaside sector towards even high quality standards, greater environmental sustainability, accessibility and innovation, always considering the characteristics of Riccione current tourist demand, the type of tourist to attract and safeguarding the winning peculiarities of the offer.

The path includes several phases, starting from an analysis of the current context to identify strengths and weaknesses, studying virtuous experiences in Italy and abroad, with care not to distort Riccione typicality. 

Subsequently, thematic tables will be held on the quality of the tourist offer, environmental sustainability, accessibility of spaces and management models, as well as interviews with beach operators to collect concrete contributions generating a relevant feedback.

The new model will represent a strategic and operational reference for the subsequent drafting of the Beach Plan and to redefine the technical – qualitative criteria in future calls for bathing concessions.

The mayor of Riccione, Daniela Angelini said that the beach is a distinctive element of the city and the aim is to build an innovative model of bathing establishment.

Finally, the municipal administration underlined the importance of the role of the Emilia - Romagna Region, which will be involved to ensure regulatory consistency, technical support and the operational start of the activities is scheduled for the end of the summer.

Link
https://www.rimininotizie.net/ambiente-salute/2025/07/19/riccione-parte-il-nuovo-piano-per-ridefinire-gli-stabilimenti-balneari-collaborazione-con-kpmg/

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