Tube Station of Concha Espina in Madrid in a while,along the avenue with the same name in a short walk you will be in front of one of the Cathedrals of the International Football,the legendary and majestic Santiago Bernabeu Stadium,which hosts a sort of football temple, a museum in the Spanish Capital which narrates the history of ome of the most glorious Clubs of the history of a sport which is among theemost loved and popular in the world, football or Soccer as the American people calls that sport with fans worldwide.
Immediately in that area of Madrid in the neighbourhood of Chamartin crossed by the long avenue of Paseo de la Castellana one of the main arteries of the Spanish city which links the city centre to the Northern side of Madrid,the Santiago Bernabeu appears as a giant in a district which continues to breathe since many years ago football.Chamartin was some decades ago a very popular neighbourhood inhabited by workers and media social class,there were some Bares de Tapas (places to taste delicious traditional appetisers and enjoying a cool beer),while today all the area including the nearest squares Plaza Cuzco,Plaza Lima,Plaza Castilla,the surroundings of Azcas and Nuevos Ministerios the famous avenues Avenida America and Avenida Ramon y Cajal are classic places with excellent Hotels,a vibrant nightlife with trendy clubs,pubs and bars and to live also there the special "Marcha Madrileña"the vibrant and lively nightlife which the Spanish Capital offers the visitor,it is not the Chamartin and surroundings of the 60s,70s or 80s but what is not changed is the presence of the iconic and emblematic symbol of that "Barrio"the Santiago Bernabeu Stadium and the chats in the streets and in the bars about the Club..
You are in the territory of the Merengues (meringues) or the Blancos (white) as the club and all people linked to that sporting Instutution is called,the Club most loved but at the same time most hated of the other half Spain,so notorious is the great and eternal rivalry with the FC Barcelona,the other "big" which divides the hearts of Spanish football fans,it is not only football,it is in many cases Madrid vs Barcelona,the so called "Superclasico"the matches between those two glorious Clubs,where the winner is a sort of champion of a further title more during the season,those matches have an important value,because it is not only a match,a sport event,it is Madrid vs Barcelona, two cities,two different realities,two splendid Spanish cities but with not so much in common,including artistic and cultural movements in those two Iberian metropolis have different origin,trends and tendencies,and the Clubs so different for history,traditions, philosophy,image,culture,two Clubs that since their foundations never had something in common or better only one,they both were born and founded to win.
You are in the territory of the Merengues (meringues) or the Blancos (white) as the club and all people linked to that sporting Instutution is called,the Club most loved but at the same time most hated of the other half Spain,so notorious is the great and eternal rivalry with the FC Barcelona,the other "big" which divides the hearts of Spanish football fans,it is not only football,it is in many cases Madrid vs Barcelona,the so called "Superclasico"the matches between those two glorious Clubs,where the winner is a sort of champion of a further title more during the season,those matches have an important value,because it is not only a match,a sport event,it is Madrid vs Barcelona, two cities,two different realities,two splendid Spanish cities but with not so much in common,including artistic and cultural movements in those two Iberian metropolis have different origin,trends and tendencies,and the Clubs so different for history,traditions, philosophy,image,culture,two Clubs that since their foundations never had something in common or better only one,they both were born and founded to win.
In the Spanish Capital and much more in that area there are often daily chats at work,in the bars in the streets,at home because Madrid is a city which lives apart of its relevant and impressive patrimony of art,culture and history also and very much of football because Madrid just like all Spain next to its magnificent history,relevant culture and splendid traditions,is a country with its warm latin soul which lives events,sport and especially football with passion seven days a week.Madrid is a city where there are two Clubs which obtained several National and International titles in sport is something always and deeply come in the culture of a city or a country,that happen in London,Milan,Rio,Buenos Aires,and Madrid with the C.F.Real Madrid and Atletico Madrid is an European Capital where the rivalry between those two important clubs is lived every day.
To be "Madridista"fan of Real
Madrid in Spain is something special because firstly you live the
perpetual rivalry with the other giant of the Iberian football the "Barça"the FC Barcelona
and everything the Catalan Club does it is a reason to to have a
chat,it is something to take as an usual theme
of conversation,it is something nobody can delete because it is part of the game is Madrid vs Barça,talking about what the Club or a player declared in an interview,on newspapers and also the other side of Madrid the other rivals,the Club de Atletico de Madrid to beat in the Derby of the Spanish Capital and comments about and against the historic rivals,including there is via Internet and following the Web Clubs and Museums sites o the have reached incredible levels on the net,with statistics and memories all recorded by experts.
To be "Madridista"fan of Real
Madrid in Spain is something special because firstly you live the
perpetual rivalry with the other giant of the Iberian football the "Barça"the FC Barcelona
and everything the Catalan Club does it is a reason to to have a
chat,it is something to take as an usual theme
of conversation,it is something nobody can delete because it is part of the game is Madrid vs Barça,talking about what the Club or a player declared in an interview,on newspapers and also the other side of Madrid the other rivals,the Club de Atletico de Madrid to beat in the Derby of the Spanish Capital and comments about and against the historic rivals,including there is via Internet and following the Web Clubs and Museums sites o the have reached incredible levels on the net,with statistics and memories all recorded by experts.
The Santiago Bernabeu is also in that popular sport where all the clubs and players dream to win and to triumph.It is for size and capacity the third biggest stadium in Europe behind the Barcelona Camp Nou and Wembley Stadium in London.The Club Real Madrid was founded in the year 1902 and since the beginning,in its history,the philosophy was that since the first presidents,to be second is always a sort of fiasco or failure much more if behind the historic rivals.Many distinguished and famous stars of the International Football has wear the "camiseta blanca"the white shirt of the Real Madrid Club de Futbol the list is very long but it is enough to mention some such as Alfredo Di Stefano,Ferenc Puskas, Raymond Kopa,Francisco Gento,Amaro Amancio,Hugo Sanchez,Emilio Butragueño,Zinedine Zidane,Raul Gonzalez,Luis Figo,Roberto Carlos,recently Christiano Ronaldo and many others champions who have written historical pages of the club and of the football as well.All them are also protagonists in the Museum.
The Stadium and the Museum of the Club are in the last decades an important tourist destination inserted in city tours and visits,the Football Clubs today are a sort of business machines,using strategies of marketing,operations in merchandising,direct marketing campaigns,forecast, forecast,branding,diffusion and innovations,positioning,research and use of technology,the 21th century has changed the business structures of the companies and also of the Football Clubs an d today the Stadium and the Museum apart the Mass Media and other Business Institutions are also linked to the tourism industry not only in theme of tickets and matches but they are all related to city tours,visits,promotions,relationships with Tourism Boards and so on.The Museum and Santiago Bernabeu is long time they planned with several TT.OO and Tourism Organisations the visit its structures,developing and generating
a relevant business linking the sport industry to the tourism industry.
a relevant business linking the sport industry to the tourism industry.
The myth of that stadium,a place of legendary matches where every footballer wants to play in his career or also a fan wants to watch a match is comaprable to the Maracaná in Rio de Janeiro,the Monumental or the Bombonera in Buenos Aires, Aires,Wembley in London or The Giuseppe Meazza in Milan a stadium epic,glorious,part of the international history of the football,legends and the myths to narrate Santiago and to that obviously exists the museum.
The Museum is situated inside the Stadium at the door number 40 in that area called "Fondo Sur" the south section of the Stadium where the most passionate supporters of the "Merengues"are positioned to watch the matches,next to the Tower A and the exhibition is opened daily from 10:30 to 18:30 h.
That exhibition is not only a simple museum it is the chronological history of a Club who has influenced the culture of an entire country,it is an exhibition of an important and famous Institution followed by millions of fans,journalists, televisions,radios,marketing and merchandising operators,writers,researchers, tourists,curious and ordinary people,all that has generated naturally day by day interest and there is always a further increasing of visits,including the schools,
visit that exhibition.
visit that exhibition.
The Museum is arranged along different halls and it also provides different events organised by the Club.You can see a wide collection of documents,virtual history of the Real Madrid along all its history from the foundation until today,admiring the shirts of the great champions of Football and also Basket as the shirts of Alfredo Di Stefano,Zinedine Zidane,Roberto Carlos,Emilio Butragueño,but also of former Basket players such as Fernando Martin,Wayne Brabender,Clifford Luyk and also memories of other sports of the Club like Tennis with Manolo Santana,archery,volley,hockey,fence ans so on,because the Real Madrid as Club after its foundation as Institution was developed as a Polideportivo a sport Association sensitive to host in its Institituon different kind of sport.
During the visit you can learn more about the history of that Club by audio and films,audiovisual comments, watching posters,old pictures,written documents,objects,statistics,posters,banners,flags,football kits and boots historical photos the Golden Balls Trophies of Zidane,Figo and others.That museum is like a sort encyclopedia of football everything is checked,reviewed,documented, recorded and exposed with all the dates,details,graphics year by year and everything is updated.The highlight naturally are the Trophies Halls,they are subdivided in sections and with all the victories of the clubs as follow :
Showcase1 (Regional Championships)
(Different glasses Regional Championships).
SHOWCASE 2 (Championship Cup, Super Cup and League Cup)
(Cup Trophy King Alfonso XIII, Cup Trophy President, Cup Trophy HE Generalissimo Cup Trophy King Juan Carlos, Trophy Supercopa of Spain, Trophy League Cup, Eva Duarte trophy)
SHOWCASE 3 (Championship League)
(Trophy national league championship)
SHOWCASE 4 (International Cups)
(Trophy former European Cup Trophy current European Cup, UEFA Cup Trophy, Intercontinental Trophy Cup, America Cup Trophy, Trophy World Cup Small Venezuela, Iberian Cup Trophy , Mohamed V Trophy, Trophy Caracas, Milan Centenary Trophy)
SHOWCASE 5 (Trophies national friendlies 1)
(Carranza Trophy, Trofeo Colombino, Teresa Herrera Trophy, Trofeo Santiago Bernabeu Trophy Costa del Sol, Trofeo Ciudad de Barcelona, Palma City Trophy, Trofeo Ciudad de Vigo, Euskadi Trophy, Trophy City Line, Orange Trophy, Trophy Villamarín, Compostela Holy Year trophy, Trofeo Conde de Fenosa, Trofeo Festa d'Elx, Gerona Immortal trophy, Trophy Concepción Arenal, Madrid trophy)
The Real Madrid C.F. accumulates in its 110 years of history several trophies among them 32 National Titles,9 European Cups, 2 UEFA Cups,1 UEFA Super Cup, 3 Intercontinental Cups,18 Copa del Rey Spanish Cups, 9 Supercups of Spain, 32 leagues, 5 Trophies Mancomunados , 13 Regional Championships, 2 Copa Eva Duarte, two Latin Cups, 2 Small World Cups and one Cup Liga..It is the only Club which has the European Cup in property and one of five teams with the right to carry on the left sleeve of his uniform "multiple champion badge.
Real Madrid has 5 League trophies earned in property for having won 3 times for 5 consecutive or alternate, and two Copa del Rey trophies owned by the same reason, with the exception of the second degree from the competition renamed.A total of 186 achieved official trophies, 125, champion and runner-up 61.
The Museum also displays trophies of Basketball and other sports including those won by the second team Real Madrid Castilla which is the last stage for young footballers grown up in the Club or young promises bought from other clubs and potentially almost ready to play in future in the first team of the Club.
Apart trophies and memories of all the footballers the Museum has an ample dedication to the Presidents from the emblematic Santiago Bernabeu to Florentino Perez and also many prestigious coaches as Guus Hiddink,Fabio Capello,Jupp Heynckes,Vicente Del Bosque,Luis Carniglia,Luis Molowny,Leo Benehakker,Alfredo Di Stefano among others and the most recent coaches among them the famous Jose Mourinho.
When you visit the museum you can combine the visit with the Stadium Tour,highlighting the dressing rooms and the pitch.In the year 2015,in occasion of an agreement reached in 2012 by President Florentino Perez and Sheikh Saud bin Saqr al-Qassimi, is scheduled to open a second museum which will be located in the future Resort Island,a theme park and tourist resort on an artificial island in the Emirate of Ras al-Khaima in the UAE,currently under construction.
When you are inside the museum you can also listen the song Hala Madrid the historical and official Hymn of the Club,a hymn of love to the Club of Chamartin for its glorious victories and the love for the Club,the pride and positive attitude to defend the colour of that legendary shirt Club and the sport as mean of friendship and honour.
If you are planning to visit the splendid and charming Madrid and you are a football or sport lover or simply with the curiousity to visit something alternative,take 1 hour or a little bit more of your time,a walk in Chamartin,Estadio Santiago Bernabeu and visit that museum,which is in its kind part of the history of Madrid,part of the history of the sport and also culture you will learn as a Club Club, how a Sporting Institution (the same happens in Barcelona with Nou Camp Stadium and the F.C. Barcelona Museum) can have a strong impact attracting so many people,tourists and to be a famous attraction known worldwide.
Francesco Mari
Recommeded Accomodations Close to the Santiago Bernabeu Stadium (in the case you want to spend a stay in that area)
Hotel NH La Habana
Hotel NH Eurobuilding
Hotel AC Aitana By Marriott
Hotel AC Cuzco By Marriott
Rafaelhoteles Orense
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Thanks a lot to read and note.