The well-known Red Heart that represents and designates communications in the tourism sector of the Valle D'Aosta region has become a symbol of the face and profile of the region and is now a registered trademark.
The regional councillor for tourism commented that after a long organisational process with the Ministry of Enterprise and Made in Italy has obtained the registration of the collective representative trademark "Cuore Valle d'Aosta – Vallée d'Aoste".
In a statement to ansa.it, the councillor explained that a logo represents in its pictograms the fundamental essence of the offer that the region boasts ranging from culture, environmental heritage, food and wine, crafts, sport and mountains.
The regional brand for the promotion of tourism in the Aosta Valley "Heart of Tourism" was originally born on the occasion of an international competition announced twenty years ago, in February 2004 with about 350 proposals with the victorious creative project presented by the graphic studio Narcisi & Siva from Milan.
Link https://www.ttgitalia.com/incoming/valle-d-aosta-il-cuore-rosso-del-turismo-diventa-marchio-registrato-FJ20380261
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