Mercure, hotel brand, created in 1973 in France acquired by the renowned Accor Group in 1975 which in the group's strategy became a major part of the company's midscale hotel portfolio alongside Novotel having its roots in traditional hospitality with location in in city centres, business districts and leisure destinations with Grand Mercure as international premium brand has reached the historic milestone of one thousand hotels after the opening of five latest hotels around the world.
The new entries that have reached this historic number are the Mercure London Earls Court, nestled in the leafy districts of Chelsea and Fulham which had started operating in July under a dual brand with Ibis, in Great Britain, the Mercure Fukuoka Munakata Resort & Spa located adjacent to the scenic Satsuki Mastubara, within five minutes by car of Munakata Taisha Shrine and Chinkokuji Temple and about 60 minutes from Fukuoka city in Japan, the Marival Emotions Resort located in the Nuevo Vallarta beachfront in Mexico, the Mercure Chandigarh Tribune Chowk located in the heart of the city of Chadigarh in India and the Mercure Nantong Renmin Road in China.
In 2024, the French brand recorded a strong expansion in China with 30 new hotels, nine of which in the month alone, reaching a total of 180 hotel units in the region and in another important Asian country sas Japan the Accor brand opened 11 hotels in April, doubling its presence.
According to chain sources, today Mercure is positioned as a global ambassador of the local discovery, offering travellers the quality of on an international brand while involving them in the authentic spirit of their surroundings.
Mercure which has its origins in Saint-Witz a commune in the Val - d' Oise department in Île-de-France in northern France with its name inspired by Mercury, God of travellers, undergoing a remarkable transformation especially after the acquisition by the Accor group in 1975, expanding rapidly, establishing itself first in France, then in Europe and in the world.
In 1983 it is worth mentioning the opening of its first international hotel in Portugal, in the capital Lisbon then expanding to the Middle East, South-East Asia and then to Australia in 1994.
In its international expansion we can remember the opening of its new flagship in Benidorm in Spain, the Mercure Tirana the first Mercure hotel opened in Albania and a month later the debut of the Mercure ICON Singapore City Centre, the largest hotel of the brand boasting 989 rooms.
Mercure celebrated its fiftieth anniversary in 2023 by doubling its commitment to local discovery and consolidating itself as one of the pillars of the Accor S.A. group with more than 1000 hotels in 68 countries.
The Global President of Accor Mid-Range and Economy Brands Jean -Yves Minet said Mercure has long been the global leader in the mid-range segment and this represents an important achievement that reaffirms its position in the hospitality sector.
Mercure is a kind of brand that has the ability to transform a place into a destination maintaining that fundamental authenticity and local touch, but with the impact of a global brand and this is undoubtedly its strength.
At the heart of Mercure's identity is the "Discover Local" program, conceived and designed to deepen the bond of guests with the destination, generating the essence of a 360-degree experience.
Travellers coming into contact with Mercure are invited to explore regional, cultural experiences and flavors through locally sourced menus with collaborations from all over the world as a portal to the unique culture of its being local in its spirit, personality and essence and at the same time with style opening up to the global.
Link - https://www.hosteltur.com/166216_mercure-supera-los-1000-hoteles.html
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