Brazil, largest and easternmost country in Latin America through its government data confirms the achievement of the best figure all time in international tourism consolidating its position as one of the main destinations in South America and approaching the goal of 8 million visitors per year for the next three years.
The Latin American country has broken the record for international tourists in 2024 with more than 6.62 millions travellers coming from abroad who chose Brazilian destinations for leisure or business trips last year and having reached a figure that surpassed the historical milestone of 2018, when 6.6 million international tourists travelled to Brazil.
The Ministry of Tourism of Brazil commented that with the best result in the historical series that began in 1970, the country is approaching the goals of PNT, the National Tourism Plan which expects to reach 8.1 million international visitors in the next three years.
The Minister of Tourism, Celso Sabino said that 2024 will go down in history as a year of records, the tourism sector has shown all its capacity and strength to receive these tourists who have chosen Brazilian destinations throughout the year and, with the support of the Federal Government, there were investments in cultural enhancement and international promotion of Brazil abroad.
The Ministry of Tourism also highlighted that the result achieved in 2024 surpassed important years in the reception of tourists, such as 2014, when Brazil hosted the FIFA World Cup and in 2016, the year of the Olympic Games which took place in Rio de Janeiro, together the two years add up 12.9 million landings in the country.
To attract international tourists, the Ministry of Tourism has worked on different fronts, such as the promotion of the Brazil Brand in different international markets, through in particular, participation in important fairs and events, with also the launch of the brand "Visit South America, one place, several worlds" in partnership with Argentina, Chile, Paraguay and Uruguay, as well as in terms of planning in favour of sustainable development.
Link - https://www.expreso.info/noticias/internacional/104425_brasil_alcanza_la_mejor_cifra_de_la_historia_en_turismo_internacional
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