Mexico, nation of southern North America, the third largest country in Latin America, after Brazil and Argentina, a confederation of states which ranks first in the Americas and seventh in the world by the number of UNESCO World Heritage Sites and also one of the world’s 17 megadiverse countries, ranking fifth in natural biodiversity, a very demanded tourist destination is moving forward with the creation of a Convention Bureau through the discussions and meetings led by SECTUR, the federal Ministry of Tourism, CNET, the National Tourism Business Council, and COMIR, the Mexican Council of the Meetings Industry.
The head of SECTUR, Josefina Rodriguez, proceeded with the signing of the Memorandum Understanding / Meeting Industry, accompanied by the presidents of CNET, Braulio Arsuaga and COMIR. Michel Wohlmuth in order to promote the growth and competitiveness of this important tourist segment in Mexico.
After the meeting, it was highlighted that the main actions of this working group will be aimed at the creation of dialogue forums, the professionalization of the sector, the attraction of international events, the strengthening of the image of Mexico as a destination for meetings with the development of a Convention Bureau and the creation of strategic alliances, among others.
The Secretary of SECTUR also presented the progress of the general tourism strategy, and proposed the creation of a tourism campaign in which the private initiative and the three levels of government contribute to promote Mexico’s positioning in the national, Asian, European and North American markets.
In addition to above, the Secretary also announced that as part of the national tourism plan in terms of promotion, during the next Tianguis Turistico, the most relevant event in Mexico’s tourism sector and a business forum based on pre - established appointments between Buyers and Exhibitiors to be held in the state of Baja California, from 28th April to 1st May 2025, the relaunch of the Visit Mexico website will be presented.
Link - https://www.expreso.info/noticias/internacional/105096_adelante_la_constitucion_de_un_buro_de_convenciones_de_mexico
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