Jamaica, a stunning country in the Caribbean Sea, the third - largest island after Cuba and Hispaniola in the Greater Antilles and the Caribbean region, well known for its vibrant culture, bustling cities, breathtaking reef - lined beaches, the irresistible flavours of its varied and delicious cuisine, a land also highlighted by its rainforests and an untamed nature offering thrilling adventures is boosting its tourism activity with strategic investment and TUI Group's flight expansion in the Caribbean.
In 2025 Jamaica is expected to see a boost in tourism, with new airport terminals, transportation improvements, modernisation of infrastructure, improved roadways hosting a large number of events, and according to recent reports, the country's outlook for this year is very positive on track to achieve its "5x5x5" goal of attracting 5.0 million visitors and generating $5.0 bllion in earnings this year.
The country is a very demanded destination in the Caribbean region is also managing an increase in its air connectivity with the aim to enhance more and more its incoming tourism supported by the development and opening of new hotels and resorts.
On occasion of FITUR 2025, relevant tourism trade fair which took place from 22nd to 26th January in Madrid, Spain,the Minister of Tourism Edmund Bartlett, and his team met with TUI Group, famous German multinational leiure, travel and tourism operator, the largest company in the world headquartered in Hanover that fully or partially owns several hotel chains, travel agencies, retail shops, cruise lines as well as five European airlines.
The Minister of Tourism in a meeting with CEO of TUI Group, Sebastian Ebel discussed about relevant expansion plans of operations in the tourism sector of the Caribbean country, which include an increase in flights and a strategic investment aimed at strengthening tourism on the island.
During that meeting, the German company revealed its strategic plan to significantly increase flight operations from Europe, particularly from Italy and Spain, with a key focus on the Caribbean, highlighting Jamaica as a priority destination and establishing the foundations of a solid partnership.
This expansion is also aligned with TUI Group's hotel growth plans in Jamaica, identifying St.Thomas, a suburban parish sweeping down from the scenic and serene height of Blue Mountains to the pristine southeastern coastal end of Jamaica, within the county of Surrey as a key location to support this development, with a firm commitment towards sustainable tourism.
In this meeting were also present, the Regional Director of the Jamaica Tourism Board, Gregory Shervington, the Senior Communications Strategist at the Ministry of Tourism of Jamaica, Delano Seiveright, the Chairman of the Board of Trustees of the TUI Care Foundation, Thomas Ellerbeck, the Director of Tourism of the Jamaica Tourist Board, Donovan White and the Head of Government Relations, Destination at TUI Group, Vincent Snauwaert.
The Minister of Tourism, Edmund Bartlett said that an expansion of outside od Europe and increased investment in the island by this long - standing partner is excellent for Jamaica. This will allow the country to increase arrivals and improve the national economic gains and in addition this initiative is perfectly in line with the Jamaica's goal od receiving 5.0 million visitors and optimizing revenues this year.
With the global tourism industry still facing the effects of the COVID – 19 pandemic, such as shortage of aircraft and equipment, this is the ideal time for an expansion of this magnitude as the world resumes travel with enthusiasm and furthermore this decision of collaboration with TUI Group reaffirms the partner's confidence in Jamaica as a key destination and the country is prepared to meet the growing demand that this expansion will bring.
Link - https://www.expreso.info/noticias/agencias/105124_jamaica_impulsa_el_turismo_con_la_expansion_de_vuelos_e_inversiones_de_tui
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