Brand Finance, the world's leading independent strategic consulting and brand valuation firm, has announced that Hilton is still the most valuable hotel brand.
Hilton Hotels & Resorts, the flagship brand of the American multinational hospitality company Hilton with its headquarter in McLean, Virginia, was estimated at $11,6 billion, ahead of Hyatt, which had a brand value of $6.0 billion.
Brand Finance, after analyzing these values, reported that over the past year, brands have struggled to grow in the market as in the years prior to 2020.
According to the Associate Director of Brand Finance, despite an increase in demand in the travel and hotel services sector, this growth did not meet the expectations, resulting in slight declines or on the other hand a minimal increase in brand value for the main international brands.
Some statistical details anyway are very interesting of some brands that have experienced significant growth, such as Taj, an Indian group, which reported an increase of 45% with 554 million dollars of value, driven by a sustained level of revenues with greater strength of the brand and confirming itself as the second fastest growing in the world.
Relevant notes of increasing from Spain NH Hotels had an 18% increase with a value of $770 million, while Barceló saw a 12% increase and valued $683.0 million.
Other important Iberian groups are the Meliá which has doubled its presence at home with a value that has consolidated to 312.0 million dollars, and Occidental with a value that has reached $318.0 million.
Brand Finance also unveiled the 25 strongest international L&T leisure and tourism brands with an aggregate brand value of $59.1 billion, and statistics with analyzed data found that the top three positions are occupied in order by Booking.com, Airbn and Trip.com.
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Thanks a lot to read and note.