TUI Group, leading global company in the tourism, travel and hospitality sector with its headquarters in Hannover and Berlin, continues to progressively expand its strong presence in Tours & Activities through a strategic partnership with Lastminute.com one of the most important groups in Europe that operates an integral digital business model with the mission of simplifying, personalize and enhance the travel experience by leveraging technology.
As preferential partne rof choice for Tours & Activities,TUI group will provide lastminute.com with some of its brands such as Weg.de, Rumbo, Volagratis, Bravofly as well as a state-of-the-art platform designed to offer unique experiences for city breaks and seaside resorts in over 100 international destinations.
The CEO of lastminute.com stated that he wants everyone to see lastminute.com as a faithful and ideal travel companion throughout the entire experience, and that tours and tourist activities have enormous potential to become a fundamental and vital component of a holiday package.
The partnership with TUI Group allows lastminute.com with its philosophy rooted in personalizing and simplifying the travel experience to offer customers an excellent, wide range of activities to enjoy in the various destinations through the use of an easy-to-access technology platform and this collaboration allows to offer customers more pleasant and undoubtedly enriched experiences.
The new platform, already active and perfectly integrated with the current channels in possession of lastminute.com such as CRM, SMS and the Website, will also be launched by Bravofly, Rumbo, Volagratis and Weg.de during the summer period, providing an agile, fluid and simplified experience for customers.
TUI Group and lastminute.com also plan to expand with a new teleshopping and direct sales initiative in destinations, improving the adoption of customer experiences.
The CEO of TUI Musement, the Tours & Activities division of the German group declared he was pleased with this strategic collaboration,which consolidates TUI's position as a preferent partner for Tours & Activities and praised lastminute.com considering this partner a pioneer company of high-profile that recognizes the importance of Tours & Activities in the overall travel experience.
The manager then added that for years they worked with Lastminute.com and that collaboration in this completely new level leveraging the existing strong relationships with operators, the complete portfolio of experiences, omnichannel distribution capabilities including the unique excursions developed internally by the team will offer the customer an optimal service.
Customers will be able to access a wide range of excursions, activities, entrance tickets to attractions having a wide range of options available. In this large collection meticulously curated by the TUI team there are hundreds of services and iconic excursions such as visits to the floating markets of Bangkok in Thailand culinary and wine tastings in Crete in Greece, hot air balloon adventures flying over Marrakech in Morocco and night tours of the Teide volcano in Tenerife in the Canary Islands among others.
https://www.travelandtourworld.com/news/article/tui-group-expands-tours-portfolio-through-innovative-partnership-with-lastminute-com/
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