Brasil and Portugal, two countries which continue to be bond by ancestral lines and a common language with ties developed nearly 500 years ago, since the Portuguese established their first permanent settlement in the Americas in 1532 through the entities of Turismo de Portugal , the Portugal's National Tourism Authority and Embratur, the Brazilian Tourist Board, federal, state - owned agency reporting to the Brazilian Ministry of Tourism signed an agreement to establish a partnership for a joint tourism promotion internationally.
During the last 14th Brazil – Portugal Summit the two organizations proceeded with the signing of a memorandum of understanding that provides for the creation of an action plan, activities and a series of joint initiatives until 2027 with a strategy focused on the international tourism promotion of both countries in the international landscape.
This partnership is based on six strategic axes and they are :
• Knowledge, Technology and Innovation in tourism with the aim of exchanging knowledge and/or experiences.
• Sustainability to promote projects in tourism, with a focus on the regeneration of biodiversity and social inclusion.
• Air Connectivity and Flight Flexibility to promote and boost air connections between the two countries.
• Dynamizing and promotion of Tourism Products of both destinations.
• Strategic planning and management with the aim of exchanging experiences on strategies and management issues.
• Training and qualifications to promote the exchange of knowledge/experiences and strategic initiatives planned on professional qualifications actions.
The partnership between Brazil and Portugal aims to give continuity to the commitments and objectives assumed, establishing and strengthening relation between Embratur and Turismo de Portugal with the purpose of exchanging good practices in the flield of international tourism promotion.
In addition a plan of activities for the period 2025 – 2027 is foreseen, which was formalized in a ceremony which took place on 19th February 2025 in the Brazilian capital, Brasilia by the President of Embratur Marcelo Freixo and by the Minister of Economy of Portugal, Pedro Reis.
Link - https://www.expreso.info/index.php/noticias/internacional/105302_turismo_de_portugal_y_embratur_buscan_una_promocion_internacional
No comments:
Post a Comment
Thanks a lot to read and note.