Ethiopia's Ministry of Tourism has launched "Visit Ethiopia", a new digital platform to promote country's tourism services and destinations aimed at simplifying the travel planning process for visitors, an initiative that support the government's broader push to digitise tourism under the country's Digital Ethiopia 2025 strategy.
Developed in partnership with INSA, the Information Network Security Administration, the platform also benefits from collaboration with key agencies including Ethiopian Airlines, Immigration and Customs.
Introduced on 8th July in the capital of the country Addis Ababa, the platform serves as a centralised hub where tourists can book, tours, transports, and related services, streamling the end - to - end travel experience.
The platform is designed to better promote the country's diverse tourism resources through digital technology. The user-friendly website integrates engaging multimedia content, including interactive maps, immersive virtual tours, and detailed travel guides.
Tourism Minister Selamawit Kassa highlighted the platform's potential to connect travellers with Ethiopia's diverse attractions while strengthening the broader tourism value chain.
The Minister added that "Visit Ethiopia" is intended to effectively promote Ethiopia's tourism resources, destinations, products and services providing tourist information in a very simple and efficiemt way.
Officials see the platform as a strategic tool to enhance accessibility and competitiveness in the regional tourism market.
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