Choice Hotels International, Inc., a global hotel franchisor headquartered in North Bethesda, Maryland, U.S., known for its extensive portfolio of brands including Quality Inn, Comfort Inn, Clarion and Econo Lodge among otlhers, a company that operates by franchising lodging properties under these proprietary brand names and offers a customer loyalty program called Choice Privileges, has announced a significant expansion in France by adding 50 new Quality Suites properties to its portfolio.
This expansion is part of the company’s broader strategy to strengthen its international footprint, following a significant growth in the Americas and Asia earlier this year, a move that will increase the company’s total number of franchised hotels in the country from 57 to 107, marking a near doubling of its presence in Europe’s largest hotel franchise market.
This expansion not only supports stable year - round demand but also enhance seasonal appeal, in a relevant market like France that remains the world’s most popular tourist destination welcoming almost 100 million visitors in 2024 and projecting continued growth into 2025 and beyond.
The new properties, encompassing over 4.800 rooms will be distributed in more than 30 new centres across France, with 26% located in major urban hubs such as Bordeaux, Marseille and Toulouse, 52% in mid - sized suburban cities like Chambery, Colmar, and Rennes, and 22% in smaller yet highly tourist towns such as Dinan, Mèze, and Quiberon.
Most of these properties are located near airports, public transportation, and in the beating centres of the municipalities, ensuring a balanced portfolio that caters to both business and leisure travellers.
The properties will be integrated into the Quality Suites brand, enhancing Choice Hotels’ existing network of Clarion, Quality, Comfort and Ascend Hotel Collection across France.
All new hotels will participate in the Choice Privileges loyaltu program, allowing members to earn and redeem points across a global network of over 7.100 properties.
President and CEO at Choice Hotels International, Inc., Pat Pacious highlighted the strategic importance of this expansion as a key element in reinforcing the company’s commitment to its direct franchise business and enhancing its value proposition for both guests and franchisees.
Links
https://media.choicehotels.com/2025-10-02-Choice-Hotels-International-Accelerates-International-Growth-with-Addition-of-50-New-Quality-Suites-Hotels-in-France
https://www.hotelnewsresource.com/article138340.html
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