The Seychelles, an idyllic archipelago of 115 islands in the Indian Ocean, off East Africa, home to numerous stunning beaches, coral reefs and nature reserves through Tourism Seychelles, the tourism board of the African country responsible for the promotion of the Seychelles islands as a preferred destination has developed a series of strategic media international partnerships with CNN, BBC Global News and National Geographic.
This move aims at boosting global visibility and reinforcing the Seychelles position as a leading destination known for its culture, natural beauty, unique attractions, and sustainable tourism.
The island nation’s current marketing efforts include the Uniquely Seychelles campaign, a partnership with CNN which combines digital articles, premium banner placements, and television features across CNN’s global platforms.
The initiative positions the African archipelago as a premier destination for discerning travellers seeking memorable and unique experiences, a vibrant culture and natural wonders. This partnership also benefits from independent coverage on CNN’s Inside Africa programme, an editorial initiative that further expands the Seychelles’s global exposure as a leading destination.
The Seychelles Way project with BBC Global News is a multimedia campaign anchored in television storytelling and complemented by a strong digital presence across YouTube, Facebook, TikTok, and a dedicated content hub.
The focused digital - collaboration with National Geographic is an initiative which aims to highlight the rich destination’s biodiversity, its stunning landscapes, and conservation efforts, using a mix of paid and organic content across National Geographic platforms. These include social media storytelling, a dedicated article series, and a special gallery showcasing the natural beauty of the archipelago.
These initiatives have already delivered measurable results, BBC’s campaign alone reached over 123 million people, with high engagement across Asia - Pacific and South Asia regions, while the ongoing National Geographic push has garnered over 4.6 impressions to date, with strong interactions figures across digital platforms.
By leveraging globally recognised media to tell its sustainability and culture - driven story, Tourism Seychelles is targeting quality, experience - seeking travellers in an an increasingly competitive global market showcasing a destination in all its facets always ready to bewitch a multitude of visitors for its unique beauty and eternal appeal.
Links
https://atta.travel/resource/tourism-seychelles-expands-global-reach-via-media-partnerships.html
https://tourism.gov.sc/?p=8833