Radisson Hotel Group | New Hotels Expansion & Focus in Saudi Arabia
Radisson Hotel Group, the famous holding and multinational company with mixed capital, private and public belonging to the Radisson group with headquarter at 701 Carlson Parkway – Minnetonka – USA is strongly launched towards the market of the Kingdom of Saudi Arabia, following the lines in perspective 2030, aligning with the vision of the arab country for what concerns hospitality and the large tourist influx desired by that date.
Radisson Group's plan includes transformation and expansion over five years with the intention of consolidating itself with the brand of choice for partners, guests and owners. The group's mission is to intensify and consolidate its image and above all its brand not only in the main cities of Saudi Arabia but also in the second tier ones.
This very incisive action focuses on adding new Hotels in Saudi territory in addition to the already 26 present in the form of resorts, residences and hotels and with additional properties being launched and developed.
The concrete goals of Radisson Hotel Group are to double its presence by the year 2030 with the aim of reaching 100 hotels in total.
Another very significant detail to be taken into consideration is the desire of Radisson Hotel Group to establish its presence in the holy cities of the Saudi Kingdom of Jeddah and Riyadh, which have always been the great hub of incoming tourism in the Arab country.
Effective actions closely related to what has been mentioned above, Radisson Hotel Group is already implementing strategic plans with the introduction of the Radisson Hotel & Residence Riyadh to the hotel scene that is already an eloquent example and the following one that will be the Radisson Hotel & Residence Riyadh Olaya confirms all that.
From the operational and managerial top management of the group there is considerable enthusiasm to see how the dynamics of strategic expansion towards Riyadh, Jeddah and with the aim of reaching other primary destinations such as Medina and Mecca are working excellently.
As a further detail, there is a strong optimism to consolidate strongly also in secondary centers that offer an important cultural, historical and artistic heritage and therefore excellent resources to generate a greater flow of incoming tourism.
Radisson Hotel Group has already engaged with the Saudi organisations a start-up which is expected to welcome 100 million visitors in 2030 and the actions taken give hope that this will happen.
Certainly a very ambitious plan by Radisson Hotel Group, which already has a remarkable portfolio with 50% of its presence in the Middle East territories which will certainly change the Saudi hotel landscape.
2024 is already a strong launch pad for the group, a salient step for new successes in the future by offering solutions and choices in a country like Saudi Arabia that is making tourism one of its primary resources.
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