Região do Centro, Portugal | Notable Investment to be a Leading Nautical, Thermal and Nature Destination

The Região do Centro,one of the statistical region of Portugal, with a territory highlighted by diversified landscapes with plateaus dominated by the Serra da Estrela mountains, pine and chestnut trees forests, river valleys and the coastal plain with its several beaches and centres with a rich cultural and historical heritage like Aveiro, Castelo Branco,  Coimbra, Guarda, Leiria and Viseu is managing a notable investment to enhance its tourism sector. 

The region developed plans with a joint investment of around €5.2 million aiming to promote cooperation in the areas of nautical, thermal and nature tourism to be a leading destination in these segments.

The enhancement of nautical stations, nature, health and well - being tourism and thermal water in the Região do Centro will be financed by the Centro 2030, the Centro Regional Program which aims to promote economic competitiveness, environmental sustainability, the enhancement of the territory and people in the region, within the framework of the European Union's Choesion Policy. 

The actions plans Provere (the Program for the Economic Valorisation of Endogenous Resources), Nautical of the Centre of Portugal, Explore : iNature & Center Geoparks 2030 and Valorisation of Thermal Territories were signed by the Management Authoriy of Centro 2030 and the leading entities of the three Collective Efficiency Strategies in a meeting which took place in Gouveia, a town in the Guarda district.

The Commission for Coordination and Regional Development in a note sent to the Lusa agency, the largest news agency in Portugal, said that these actions plans aim to promote cooperation and innovation in each of these strategic areas, through the implementation of projects that value endogenous resources, strengthen regional identity and contribute to the sustainable development of the territories and communities involved.

The Commission highlighted that Nautical Strategy of the Região do Centro will be supported with €1.5 million from the Centro 2030 to promote sustainable tourism through the creation of certified and competitive nautical destinations at national and international level, encouraging entrepreneurship and private investment linked to the sector and enhancing the practice of sports within nature.

With a support of €2.25 million, Provere Explore iNature & Center Geoparks 2030 is based on the existing heritage in the Região do Centro of the National Network of Protected Areas, the Natura 2000 Network and the aspiring Geopark already classified by UNESCO.

This strategy aims to structure a sustainable model of nature tourism through trails, interpretive centres, local training, scientific experiences and new digital promotion platforms. The project is part of the iNature brand and also has the mission to create innovative tourist packages.

Finally, the Valorisation of Thermal Territories will have the support of €1.5 million from the Centro 2030 to position Região do Centro as a national and international reference in thermalism. 

This initiative with a relevant investment is intended to strengthen tourist attractiveness, create tourist products associated with well - being and health, increase the average stay of visitors, create thermal routes and encouraging scientific research in the area.

The President of The Commission for Coordination and Regional Development of the Centro 2030, Isabel Damasceno, said that with these three action plans, the approval of the nine action plans for the Economic Valorisation of Endogenous Resources in the Região do Centro region is concluded, which total support from European funds of €19.5 million.

The official underlined that these action plans, which mobilize partnership between public institutions, associations, companies and entities of the scientific and technological system, aim to take advantage of territorial potential, boosting economic activity and reinforcing the attractiveness of the territories in the region.

Link 
https://observador.pt/2025/07/14/regiao-centro-investe-52-milhoes-de-euros-para-ser-destino-nautico-termal-e-de-natureza/

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