The Costa del Sol, a region in the South of Spain in the autonomous community of Andalusia, comprising the coastal towns and communities along the Medterranean coastline of the province of Málaga and the eastern part of Campo de Gibraltar in the province of Cádiz, a land in the Iberian Peninsula where rocky mountains meet the sea at white sand beaches, complemented by year - round sunny weather, making it deal for a wide range of outdoor activities was recognized as one of the preferred European destinations for active tourism, according to a study led by Travellyze.
The Costa del Sol offers a wide array of active tourism options, ranging from water sports to hiking, biking and more, making it a popular destination for adventure seekers.Visitors can explore natural parks, enjoy water activities like jet skiing and kayaking, or try more extreme sports like canyoning and paragliding and via ferrata and 4x4 excursions are available in the region’s diverse landscapes.
Travellyze, a cloud - based tourism analytics platform that help destinations understand traveller perceptions and make strategic marketing smarter decisions, founded in 2014 and headquartered in Madrid, Spain also by a report indicates that the Costa del Sol is one of the destinations in the European continent with the greatest growth potential in the active tourism, which is highly sought after by British, German and Nordic markets.
According to this study active tourism is a strategic growth segment and the Costa del Sol obtained high ratings in satisfaction and experience from the previously mentioned markets. Travellers looking for the Costa del Sol usually have a demanding and committed profile, who notably value sustainability and outdoor experiences.
Turismo Costa del Sol, the organization tha promote the destination in a press release stated that this tourist is characterized by prioritizing physical activity, contact with nature, well - being the authenticity of the destination. Active travellers from market like Germany, the United Kingdom and the Nordic countries are generally between 25 and 44 years old, have a high level of education and a strong commitment to sustainability.
Executive Director of Turismo Costa del Sol, Esperanza González said that this report confirms that the Costa del Sol has a solid proposal to attract this type of visitor, thanks to its privileged climate, landscape diversity and a growing offer of responsible experiences.
The connection with nature, regenerative tourism, local gastronomy and digitalization are key elements for this audience, and Turismo Costa del Sol is moving forward with determination focusing on these components.
According to the study led by Travellyze, outdoor activities, such as cycling, hiking, water sports or yoga in natural environments are one of the aspects most valued by this type of tourists on the Costa del Sol, travellers that generally choose three and four - star hotels for accommodation and tend to organise their trips through digital channels.
The spring and summer months are, also according to the study, the period that active travellers most choose for this type of tourism, which contributes to extending the tourist season at the destination.
Executive Director of Turismo Costa del Sol, Esperanza González summarized that the Costa del Sol has an opportunity to position itself as a leader in active tourism if it adapts its proposal to the deep motivations of this audience, focusing on well - being, authenticity, sustainability and local immersion, adding that to achieve this goal, the Costa del Sol must build personalized, accessible and emotionally meaningful experiences, in line with the values of this new traveller.
In the information released, Turismo Costa del Sol indicates that the destination has several natural parks, inland roputes, local gastronomic offer and a mild climate throughout the year, in an offer that positions the destination as one of the destinations with the greatest growth potential in this segment in the European landscape.
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