Hungary, landlocked country in Central Europe located in the vast Pannonian Plain within the drainage basin of the Danube which is the longest river in the country, land which represented a historical crossroads of civilizations with several cultural imprints left in its history chronology has always been a destination of great importance thanks to its rich historical and cultural heritage that beyond its stunning capital Budapest offers many other attractions to discover and enjoy.
The Head of Tourism Development Italy of Visit Hungary, state - owned organization responsible for developing and managing Hungary's tourism brands, defining the tourism development strategy and promoting domestic and international tourism, Maté Terjék said that the data of arrivals at the level of incoming tourism are good and for this reason the primary objective will no longer be to increase this goes; but rather extend the number of overnight stays during the stay.
As for the figures concerning the first eight months of 2024, Italy
is in third position both for arrivals and overnight stays in the country's
capital, Budapest, with 289.000 visitors and a total of about 751.000 presences
and with an average stay of 2.6 days.
These data, compared with those of the same period in 2023, tell of a 27% growth in Italian tourists who reached the Hungarian capital, with a 23% increase in overnight stays, while nationally, the Italian market occupies the7th position in the ranking.
The Head of Tourism Development said that as early as December 2025 it would be optimal to see the results of Visit Hungary's strategy which consists of extending the stay and therefore on the b2b front it will be essential to intensify the creation "Budapest and surroundings" with itineraries of at least four days.
Another objective of the Hungarian Tourism Board is to launch new destination proposals to strengthen regions as Balaton which apart the famous lake with the same name which extends for 77 kilometres along the southern foothills of the Bakony Mountains includes a vast, attractive surrounding territory.
The same goes for the Tokaj Region, historical wine region located in northeastern Hungary declared a World Heritage site by UNESCO in 2002 under the name Tokaj Wine Region Historic Cultural Landscape.
This strategy is developed with the collaborative partnership of sub-entities on site in order to make these destinations usable throughout the year.
The Head of Tourism Development of Visit Hungary then commented that the Hungarian Tourism Board is looking for collaborations with tour operators who are willing to revisit in detail the tours they already offer or that they have in the catalog as a main outgoing product and at the same time aim to build new tourist packages with those who face Hungary as a destination for the first time and also give a boost to the programs of those operators who nowadays are fully active on the destination.
Link - https://www.ttgitalia.com/notizie-estere/l-ungheria-oltre-budapest-ecco-la-strategia-dell-ente-AE21438594
No comments:
Post a Comment
Thanks a lot to read and note.