Ghana is enhancing its tourism sector with various initiative include the Public - Private Department, established by the Ghana Tourism Authority (GTA) to foster collaboration with private sector for sustainable development and investment, in infrastructure, and promoting cultural and natural attractions through historical sites, eco - tourism, adventure travel and festivals, diversifying its tourist products, supported by a long – term National Tourism Development Plan and is now focusing on the agrotourism segment.
Goldstar Air, a planned airline founded in 2014 has unveiled an ambitious initiative with a strategy at positioning Ghana as a leading destination for immersive agricultural experiences and boosting agrotourism as a driver for the national economy.
The airline has recently announced agrotourism, suggesting a pivot from passengers services to a more niche focus on tourism, cargo, and rural economic development.
Goldstar Air plans to integrate tourism and farming by offering specialised travel packages combining farm visits, culinary tours, and educational programmes across key agricultural regions.
These areas includes the Ashanti region, located in the central part of southern Ghana in the territory of the Ghanaian tropical rainforest, but also highlighted by the presence of lakes, waterfalls, hilly areas, various protected areas, national parks and savannah, Volta, the most easterly region of the country, famous for its diverse landscapes of valleys, lagoons, rivers and rolling hills, Eastern and Northern Ghana.
Through its expansive network and cargo capabilities Goldstat Air will also support exports of organic produce and value – added products, promoting Ghana’s farming identity globally.
In collaboration with government agencies and local stakeholders, the airline will establish certified agrotourism hubs, develop eco - lodges, training plans for young students, and champion digital global marketing campaigns.
In - flight services Goldstar Air will also spotlight Ghanaian cuisne and farm - sourced products. Once fully operational the initiative is expected to generate significant socio - economic benefits, aligning with national development goals and global tourism trends.
The initiative of the airline is part of a broader plan to support Ghana’s rural economy and development through job creation, training local youth, promoting Ghanaian agricultural products globally and driving sustainable tourism growth.
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