According to a report by the World Travel and Tourism Council (WTTC) Canada’s Travel Tourism & Sector is forecasts to hit record levels this year contributing almost $183 billion to economy in 2025, setting a new record and continuing the country’s impressive growth trajectory.
Canada’s tourism success hinges on several key factors, including strong destination development, investing in tourism assets, enhancing infrastructure, brand leadership, and creating unique and memorable experiences, all supported by collective intelligence and strategic partnerships.
The North American country also focuses on outdoor recreation, Indigenous tourism, and attracting international events are also crucial components, as well an improved coordination through a Federal Ministerial Council.
WTTC’s latest Economic Impact Research (EIR) reveals that the Canadian tourism & travel sector is also set to support 1.8 million jobs in 2025 and this represents a major milestone for the tourism industry that cements its role as a pillar of the national labour market and reflects a continued strength in the sector.
Canada’s tourism economy has benefitted from a stable and growing domestic market which consolidates itself as a pillar of its Travel & Tourism sector. In 2025, domestic visitors spending is projected to to reach nearly $104 billion, more than double the year - on - year growth last year with an increase of 8.3%.
International visitor spending is continuing to recover, forecast to hit $34 billion, just 2.9% below 2019 levels. Although still behind when other major destinations are already exceeding their pre - pandemic levels, the international expenditure is gaining ground fast with predicted year - on - year growth of 17.5%.
WTTC President and CEO, Julia Simpson said that Canada’s Travel & Tourism sector continues to be a bright spot in the global economy. With record economic contribution, job creation, and a strong domestic base, the country is proving just how resilient and adaptable its sector can be.
Despite these relevant performances and notable achievements Canada must remain vigilant. Travel patterns are shifting, and inbound growth from key markets remains delicate. This is the time for the country to invest in smart marketing and fueling visitor experience to protect that momentum.
The World Travel and Tourism Council warns that there are risks. While the overall pictures is positive, WTTC is warning that global dynamics are shifting, and Canada will need to remain proactive to retain momentum as international travel patterns are evolving highlighting that future growth, particularly in international markets, must be accompanied by strategic policies and investments.
In 2024 more than 71% of arrivals in Canada were from the U.S., and 52% of outbound trips by Canadian went in the same directions. But this deep reliance on a market may be under pressure. With Canadian sentiment cooling due to U.S. political rhetoric, the World Travel and Tourism Coucil warns of the need for the country to start looking further.
The WTTC indicates that visitors to the United States may see a reduction due to the current political differences between the two countries, while Canada may see some drop in international visitors who normally take the opportunity to visit both countries on the same trip.
According to data from Statistics Canada, cited by WTTC, U.S. flight arrivals to Canada fell in February and April this year, with a slight increase in March. Arrivals by land fell in all three months and more than 10% below in March and April. This downward trend indicates a concerning pattern of decline from Canada’s top source market.
In 2024 the tourism and travel sector contributed just under $169 billion to Canada’s economy and supported 1.7 million jobs.
Domestic visitor spending reached $95.7 billion, while international visitor spending totalled 28.9 billion. The data reflects a strong foundation but also highlights that further growth, particularly in international markets, must be nurtured with strategic policy and investment.
The World Travel and Tourism Council estimates that by 2035, Canada’s travel and tourism sector will contribute $233.5 billion to the national economy, 6.3% of GDP, and generate more than 2.1 million jobs. International visitor spending is projected to reach $40 billion, with domestic spending expected to exceed $132 billion.
In conclusion, according to Destination Canada, the country’s tourism sector is demonstrating resilience and growth potential. While challenges remain, the sector’s strong performance, economic contribution, and projected growth make it a key driver of Canada’s economy.
Link
https://wttc.org/news/canadas-travel-and-tourism-sector-to-reach-record-levels-in-2025-but-risks-are-emerging
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