Colorado Tourism Office (CTO), the organization with the mission to promote and empower Colorado as a leading tourist destination and enhancing the tourism industry by inspiring the world to explore it responsibly and respectfully, established a partnership with GuideGeek to launch “ColoradoConcierge” an AI Powered travel expert that provides instant answers to any travel or tourism question about Colorado, stunning western U.S. state, well known for a diverse landscape of river canyons, arid desert, national parks, and snow Rocky Mountains and also recognized for its thriving scientific research and high - tech industry.
Colorado Concierge is an initiative of the Colorado Office of Tourism leveraging GuideGeek artificial intelligence technology from Matador Network, the world’s No.1 media brand for modern adventurers with more than 16 million followers across social media, famous for the production of article features, city guides and creator first - content and original videos.
In addition Matador Network is the top - ranking travel brand on TikTok and its videos are viewed more than 140 million per month. The firm has content distribution deals with destinations throughout the world and major brands in the travel industry and beyond.
Colorado Concierge provides custom travel tips and itineraries, connecting people with local businesses, ski resorts, hiking trails and working to guide visitors across the American state.
The personalized, real - time responses are generated by AI trained on extensive data from Colorado Tourism Office (CTO) coupled with over 1.000 integrartions for travel information from GuideGeek’s award - winning technology.
To access Colorado Concierge, travellers can visit the website Colorado.com and click on the chat icon in the bottom right corner. Ask the AI for a full itinerary based on your interest and budget or a specific question, such where to listen music in Boulder, or information about attractions or activities in a concrete area.
Executive Director of Matador Network, Ross Borden, said that whether you’re camping and hiking in the summer, enjoying the fall colours in Aspen or Rocky Mountain National Park, or skiing at iconic resorts, Colorado is on virtually every traveller’s list as a place to visit or revisit. Colorado Concierge helps travellers make the most of their trip, such as finding breweries after a day of snowboarding or the perfect glamping base for outdoor adventures.
Director of Colorado Tourism Office (CTO), Timothy Wolfe, said that Colorado Concierge is the result of extensive testing and training to ensure that AI can provide accurate answers about key activities in Colorado, such as skiing, mountaineering, and camping in the dark. With Colorado Concierge travellers can really plan an itinerary based on any specific focus and mix of interest improving the visitor experience and ultimately driving revenue for the state.
By adopting this technology, the Colorado Office of Tourism joins the ranks of destination marketing organizations like DMOs or tourism boards around the world that have launched a custom AI tool with GuideGeek, including those representing Greece, New Zealand and New York City, further elevating Colorado’s appeal to tech - savvy travellers.
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