Visit Malta, the marketing brand of the Malta Tourism Authority that aims to showcase Maltese Islands to the world, highlighting the country unique blend of culture, history, hospitality and nature and Wego, the most important and largest online travel marketplace in the Middle East and North Africa, headquartered in both Dubai and Singapore, have renewed their partnership for a second consecutive second year to boost tourism from the MENA region to Malta.
The collaboration uses a targeted multi - channel marketing strategy across Arabic and English language platforms aimed to expand the country’s reach in the MENA travel market, focusing on showcasing the island’s Mediterranean distinctive combination of culture, heritage, history, landscapes lifestyle, and major events, promoting Malta as a year - round destination for the travellers coming from the Middle East and North Africa.
The campaign activation includes digital advertising, personalized content marketing, and dedicated landing pages that bring Malta experience to life. Travellers will discover everything from cultural attractions and hidden gems to travel tips and booking options, all carefully curated to inspire and inform at every stage of their journey.
This partnership reflects the shared commitment to enrich the travel experience of MENA audiences by combining Wego’s powerful travel reach and intelligence with the support of Visit Malta to showcase the diverse offering,, and new travel opportunities open up for curious and experience - passionate travellers across the region.
Malta located in the heart of the Mediterranean, with its appeal, captivating with its timeless charm andappeal as a premier destination,s charm, boasts 7.000 years of history, UNESCO World Heritage Sites, is a popular, accessible, and safe choice for tourists, offering a mix of ancient sites, a vibrant nightlife and diverse cuisine.
With over 300 days of sunshine and stunning clear - water beaches, and a pristine nature, the islands of Malta, Comino and Gozo offer a harmonious blend of culture, adventure and luxury, complemented by world - class wellness and rejuvenation experiences, all just a few hours’s flight from the Middle East.
Key features of this collaboration include:
• Targeted Marketing Campaign: A comprehensive campaigns across Wego’s platforms aimed at increasing Malta’s visibility and bookings from the MENA region.
• Showcasing Events and Culture: Promotion of major Maltese events, including the Malta International Fireworks Festival, the Rolex Middle Sea Race, and musical highlights.
• Tailored Context: Wego provides specialized content, curated travel guides, and insider tips to highlight Malta’s unique experiences, such as its stuning coastlines and cultural heritage.
• Focus on Diversity: The campaign highlights the three main islands, Malta, Gozo, and Comino, as a premier destination for diverse travellers.
• Strategic Objective: The partnership aims to build on the first year’s success to further increase visitor numbers and drive engagement in the growing MENA travel market.
Through this collaboration, Wego consolidates its position as a leading travel platform in MENA, offering travellers personalized recommendations, intelligent search tools, and curated itineraries based on real - time information and user behaviour across the region leading a campaign that connects Malta’s history with the preferences of today’s MENA traveller, who seeks authenticity, memorable experiences and comfort.
Commercial Director at Wego, Mamoun Hmidan commented that Malta is a destination that deeply connects with travellers from the Middle East and North Africa, offering the perfect blend of history, tranquil getaways in timeless settings and a vibrant Mediterranean lifestyle. Wego is proud to partner with Visit Malta to showcase this unique destination to millions of users on its platform. The company’s goal is to generate interest, increase visits, and provide travellers with a seamless experience, from inspiration to booking.
Chief Marketing Officer at the Malta Tourism Authority, Arthur Grima stated that Visit Malta is excited to collaborate with Wego to connect with travellers across the MENA region. Malta offers a rich variety of cultural experiences, stunning coastlines and first - class hospitality.
Visit Malta’ CEO also highlighted that the country is also home to major international events, from the Malta International Fireworks Festival to annual musical events and prestigious orchestral concerts, the renowned Rolex Middle Sea Race, the Malta Classic, which celebrates classic cars, and many more, all of which further enhance Malta’s dynamic appeal. Visit Malta aims to bring the destination closer to the hearts of travellers in the region, inspiring them to discover Malta’s islands and create memories to last a lifetime.
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