Morocco’ Ministry of Tourism, in partnership with Attijariwafa bank and Visa, launched “Stay Cashless”, an initiative to digitize tourist payments, offering secure and seamless transactions.
This national programme aims to accelerate digital payments across the tourism sector, simplify transactions for visitors through international commissions, pay - by - link, tap - on - phone, dynamic currency conversion, with rollout beginning in the coming days via terminal deployment and industry training, as well as enhancing the overall visitor experience.
The move targets higher spend capture and service consistency amid strong demand, Morocco recorded nearly 20 million visitors and MAD 138 billion in travel receipts in 2025, and ahead of major events including the 2030 FIFA World Cup the country is moving step by step in a digital transformation.
The programme addresses long - standing frictions in a cash - reliant market, where over 60% of card operations in 2024 were ATM withdrawals, currency in circulation reached MAD 444.3 billion (about 26% of GDP) and just 94.387 POS terminals are concentrated in key cities.
This initiatives follows fee reforms capping interchange at 0.65% and opening the acquiring market to new players in 2025, and targets small and medium enterprises (SMEs) to curb practices such as surcharging and card refusal.
With mobile wallets underused, 13.8 million accounts but only 28% active, and mobile payment at 2%, “Stay Cashless” initiative is positioned to broaden acceptance, improve visitor experience and support tourism - led growth.
Key Features and Goals of Stay Cashless:
• Digital Adoption: Accelerating the transition to digital payments for tourists in the tourism ecosystem.
• Partnership: The Ministry of Tourism, Attijariwafa Bank, and Visa signed a Memorandum of Understanding (MoU) to drive this, with further support from the National Tourism Confederation (CNT).
• Convenience and Security: Providing tourists with secure, modern payment options to improve their experience during their stay.
• Operator Support: Supplying tourism operators with electronic payment terminals, particularly aiding in the digitization of smaller businesses.
• Economic Impact: Aims to boost tourism competitiveness and support the broader national digital economy, following a record of 19.8 million arrivals in 2025.
The programme addresses the need to modernise financial services in the tourism sector, moving away from historically cash - dependent economy.
Link
https://atta.travel/resource/morocco-launches-stay-cashless-to-digitise-tourism-payments.html
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