Whitbread PLC | Plans to Expand its Premier Inn and Hub by Premier Inn Brands by Adding Over 2.200 Rooms in Outer London, England, UK

Whitebread PLC, a British multinational hotel and restaurant company headquartered in Houghton Regis, has unveiled plans to expand its Premier Inn and hub by Premier Inn brands by adding over 2.200 rooms targeting 17 locations in Outer London, England, UK.  

This growth strategy in specific locations is driven by high demand from business and leisure travellers and a lack of new openings since 2022, a growth strategy focuses on areas including Peckham Rye, Canada Water, Acton and Golders Green. 

This major expansion that is part of Whitbread PLC’ broader strategy to grow its presence in key markets will utilize both new - built and converted, versatile, and sustainable sites to meet demand from leisure travellers.

The company has identified strategic growth in Outer London, and Whitbread’s Acquisition and Development Manager, James Hall will lead the the initiative collaborating with local councils, landowners, investment agencies, and developers to secure suitable sites for new hotel developments.

Key Locations and Expansion Details: 

•    Targeted Areas: The 17 locations include suburban hotpots such as Surrey Quays in Southwark, Acton and Greenford Station in Ealing, Stockwell Station and Streatham in Lambeth, Silvertown and Stratford in Newham, Abbey Wood, Beckenham, Clapham Junction, Finchley, Old Oak Common, Twickenham, Walthamstow, West Hampstead, and Woodford Green. 
•    Target Audience and Strategy: The expansion is driven by strong demand for affordable, high-quality rooms outside the city centre.
•    Management: Acquisition and Development Manager at Whitbread PLC, James Hall, leads the initiative collaborating with local councils, landowners, and developers, with a strategy involves leveraging the company existing relationships and building new partnerships to drive this growth.  
•    Development Types: The plans include a mixture of purpose – built hotels and conversion of existing buildings, with a focus on modern efficient design.

This expansion aligns with Whitbread PLC’s broader goal to grow its, mainly Premier Inn and hub by Premier Inn brands for new accommodations in various locations and to reach 98.000 rooms by 2030. The initiative also by the company’s commitment to supporting the “Force for Good” sustainability program, aiming for net - zero emissions. 

In addition to the Outer London expansion, Whitbread PLC has commissioned from IPSOS and Turkey Economics to assess the economic impact of Premier Inn customers on local economies in the UK and Ireland. The findings indicate that guests typically spend £143 per bedroom per night in the local community, with city centre and inner London locations seeing the highest spending due to proximity to dining and entertainment options. 

Currently, Whitbread PLC operates over 85.500 Premier Inn rooms across the UK and Ireland. The company has set a goal to expand its network to 98.000 rooms by 2030, including plans to add 3.500 rooms through extensions of existing properties and the croup’s long - term objective is to reach 125.000 rooms. 

Link 
https://www.hotelnewsresource.com/article139487.html
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