Italy has just established and published a law that the Senate approved on March 4, 2026, implementing strict regulations to tackle fake travel & tourim reviews on social media, booking platforms regardiing hotels and restaurants and other related services, banning anonymity and requiring proof of visit (invoices or confirmations) to prove users visited the establishments to ensure authenticity.
The law establishes the requirements for reviews on the networks, although the field of publications on foreign pages over which the legislation has no scope is always blurred.
The penalties for breaking the law can reach €20 million or 4% of the company’s turnover, probably referring to large multinationals in the sector.
The new rule sets some quite reasonable criteria, for example the review must necessarily be published within 30 days of using the service or product.
The review says the law, must have written by the person who used the service, who must accurately describe the experience and accompany the comment with the corresponding tax documentation. In this case, when submitting the invoices, the user will not need an identity document.
Platforms that publish reviews must respond to the requests of the reviewed only when the comments do not comply with the established requirements. Although the possibility of banning comments of a hostile tone had initially been contemplated, this has been ruled out in the final version of the regulation.
Key features of the Regulation:
• Mandatory Identification: The use of anonymous profiles to leave reviews in the hospitality and tourism industry is prohibited.
• Proof of Consumption: Users must proe that they actually visited the establishment, for example, theough an invoice or booking conformation.
• Fight against misinformation: The law seeks to balance the rights of consumers with the protection of the reputation of tourism businesses.
• Publication Deadlines: It has been proposed that reviews should be published within a maximum period of 15 days after the experience.
• Serious Penalties: Fines can reach up to €20 million or 4% of the annual turnover of the platform company.
In essence this pioneering measure seeks to eradicate online reputation manipulation in the hospitality, and tourism & travel sectors.
Link
https://infoturlatam.com/italia-regula-las-resenas-de-viajes-en-las-redes/
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