The Standard Hotels | Unveiled the Future Opening of its First Texas Hotel, Located in Austin, U.S.

The Standard Hotels, an international boutique hotel chain founded in 1999 and based in New York City , operated by Standard International Management has unveiled the future opening of its first Texas hotel located in Austin, vibrant capital city of the U.S. state bordering the Hill Country region, located on the Colorado River between Travis, Hay, and Williamson counties, as well as with three lakes within the city limits :  Lady Bird Lake, Lake Austin, and Lake Walter E.Long.

The Standard, Austin is set to open in Spring 2027 and eill open its doors at 1603 South Congress Avenue in the historic Travis Heights neighbourhood close to the buses at Soco Station, 4.8 km from both Zilker Botanical Garden and the Blanton Museum of Art, following the conversion and renovation of the existing South Congress Hotel, scheduled to close for renovations in the summer of 2026.

This will be The Standard brand’s first U.S. opening in more than a decade, a collaboration project between Hyatt Hotels Corporation and Timberline Real Estate Partners, an Austin - based real estate firm that focuses on the acquisition, development, repositioning, and management of real estate assets, targeting opportunities in mixed - used, hospitality, residential, industrial and retail properties across the U.S. 

The renovated property will feature updated rooms incorporating design elements with local craftmanship and new amenities, including social wellness experiences, a rooftop pool , and bars.

The creative team leading the project includes Amar Lalvani, President and Creative Direcxtor of Hyatt’s Lifestyle Group; James Moody, Founder of Guerilla Suit; Stan Nix, Managing Partner of Timberline Real Partners; and architect Michael Hsu.

Interior design will be managed by Goodrich Design, a practice specializing in branding and interior design headquartered in New York City in collaboration between The Standard and Bunkhouse teams in Austin.

The Standard Austin will join the brand’s global portfolio, which includes locations in Bangkok, Thailand, Brussels, Belgium, Ibiza, Spain, and London, England, UK. Additional properties in Lisbon, Portugal and Mexico City, Mexico are expected to open later this year.

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