RTA, the Algarve Tourism Board, which promotes the beautiful Portugal's southernmost region well known for its Atlantic Beaches, whitewashed fishing villages, low cliffs overlooking sandy coves, golf resorts, a mild climate all year and much more, has launched a digital communication campaign to promote the Algarve destination in Portugal and in the neighbouring Spanish autonomous community of Andalusia.
The highlight of this online campaign is the slogan "Algarve, the holiday you deserve", this initiative essentially aims to celebrate "the ideal destination for a dream holiday", another message that is codified with the slogan mentioned, while encouraging to explore and discover the vast offer that this Portuguese region offers, according to RTA in a press release.
The digital campaign focuses intensively on the idyllic and unique scenery of the Algarve, on the experiences that the visitor can live by addressing potential tourists residing in Spain and Portugal with particular attention to the Andalusian community of 8.6 million inhabitants bordering grographically with the Algarve with the aim of covering all ages and different groups.
André Gomes, President of RTA, commented that this campaign reflects the commitment to position the Algarve as an excellent destination throughout the year, wishing that everyone the youngest, families, seniors, adventurers feel they deserve a holiday in this area enjoying breathtaking beaches, a rich cultural offer, an exquisite local gastronomy and more.
This campaign will have the effect of increasing furthermore the awareness of the Algarve but will also attract visitors in a special way even during the low season.
link https://www.theportugalnews.com/news/2024-08-12/online-algarve-dream-holiday-campaign/91252
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