Los Cabos – Mexico | Advancement in its New Digital Promotion Strategy

 

Los Cabos, famed destination located at the southern tip of Mexico's Baja California which encompasses the two towns of Cabo San Lucas and San José del Cabo linked by a 32 kilometres of luxury resorts, top beach – front properties and renowned championships golf courses, a famed deep - sea fishing mecca and a paradise for watersports through the Director of Los Cabos Tourism Trust, Rodrigo Esponda presented in the capital of the country, Mexico City the advancement of its new digital promotion and its entry into the metaverse and its renewed digital ecosystem in the web visitalocabos.travel.

For the Director of Los Cabos Tourism Trust with innovation and avant – garde technology the destination seek to maintain leadership in the promotion of the attractions of Los Cabos, where sustainability is a priority.

In reference to the entry into the metaverse with the support of NOSTRA, an immersive experience company based in Dubai, United Arab Emirates, leading Metaverses Services Provider, delivering cutting - edge virtual reality solutions for business, events and government entities shaping the next generation of interactive experiences, it has reported that the virtual space of Los Cabos is designed as a museum with four outdoor destinations such as art and culture, gastronomy, golf and nature and sustainability.

Los Cabos Tourism Trust Director said that the gateway to the metaverse is the Oculus 2 or 3, Meta's reality glasses and users must enter the Meta Horizon Facebook Market and download the NOSTRA metaverse and once inside they will be able to access the virtual world of Los Cabos.

In addition, an informative microsite was also created that allows users to explore this virtual space through Facebook, Meta, Horizon while people who do not have Meta's virtual reality glasses can enter as guests.

The Director of Los Cabos Tourism Trust has recognized that this advancement is supported by a series of technological tools in which the following stand out AI with ChatGPT to develop and plan a trip, an avant – garde accessibility so that a person with visual motor or hearing disabilities can enjoy all the technological experiences offered in the new era of promotion.

With the introduction of this renewed digital ecosystem, this platform underscores Los Cabos' commitment to innovation, progress and dedication to providing exceptional and accessible travel experiences for all visitors, believing that this transformative digital tool will inspire even more travellers to discover the unique places and experiences available in Los Cabos.

Link - https://www.expreso.info/index.php/noticias/internacional/104672_avanza_la_estrategia_de_promocion_turistica_digital_de_los_cabos

No comments:

Post a Comment

Thanks a lot to read and note.

IHG Hotels & Resorts | Debut of its Vignette Collection Brand in Lima, Peru

  IHG, Intercontinental Hotels Group founded in 2003 and marketed as I HG Hotels & Resorts , a British multinational hospitality co...