Chile, country situated in western South America, stretching along a narrow strip of land between the Pacific Ocean and the imposing Andes Mountains, offering dramatic landscapes from the extreme north with the driest desert in the world to austral south with eternal ice and inverted waterfalls, boasting more than 6.000 kilometres of coastline, a rich culture, vibrant cities, picturesque villages and a delicious gastronomy is experiencing a very relevant growth of international visitors arrivals confirmed by the data provided concerning the first month of 2025 welcoming 846.821 travellers coming from abroad with in addition the presentation of "Chile an infinite journey" tourism marketing project strategy.
This surprising achievement was reported in a meeting, part of the inauguration of the "Chile, an infinite journey" walkway of the international terminal of the Santiago de Chile Airport with the presence of the Undersecretary of Tourism Verónica Pardo, the National Director of Sernatur, Cristóbal Benitez and the General Manager of Nuevo Pudahuel, Nicolas Claude.
This high performance concerning incoming tourism of the Latin American country highlights a 67.3% increase compared to the same period of 2024, the variation is +77.3% with reference to the year 2023 and an increase by 35.4% in comparison to 2019,a data that undoubtedly represent a notable recovery of the Chilean tourism sector.
The order of nationality with the highest share of arrivals was Argentina with 61.2% followed by Bolivia with 7.5%, Brazil, 6.3%, Peru., 4.1% and the United States of America with 3.7%.
At the level of relevant markets compared to 2024, January presented positive growth rates in Bolivia with 41.0%, Peru, 5.8%, the United States of America, 1.7%, and compared to 2019 the U.S. with an increase by 7.5% followed by Uruguay, 14.8% and Mexico, 22.9%.
The Undersecretary of Tourism Verónica Pardo stated that January figures are the first sign of consolidation in what the institutions considers to be the year of tourism of Chile, the modification of the country projection are good signs for the economy and the Chilean industry, as they reflect n increase that will go between 38% and 49%. generating very promising expectations.
This growth not only has a positive impact on the tourism industry, but also enhances the national economy, with a greater income of foreign currency and dynamization of trade and services associated with the sector.
The Undesecretary of Tourism added that those who have visited more the country are Argentines, with a preference for destination the city of Santiago and its metropolitan area,Viña del Mar – Concón, Valparaiso and La Serena - Coquimbo, highlighting a relevant expenditure on purchase, 26.3% of their budget, followed by restaurants and accommodation.
Other data provided concerning the the trans - Andean country alone indicated that 517.976 tourists arrived in January, which meant a year - on - year variation of 151.8% compared to 205.678 in 2024 and 92.4% compared to 269.245 in 2019.
Meanwhile Brazilian tourists generated a similar economic impact, with a purchase expenditure of 11.3%, reflecting a diversified consumption behavior.
January 2025 like December 2024 exceeded expectations, so incorporating these positive results, the projection of international tourist arrivals was adjusted upwards again.
The expectations for this 2025 Summer Season, between 2.5 and 2.7 million international tourists arrivals are projected, that is, an increase of 38% and 49% to the 49% compared to the 2024 summer season.
The National Director of Sernatur, the National Service of Tourism Cristóbal Benitez, highlighted the performance of strategic markets and he stated that all work was done in recent years through the international marketing plan is consistent with the figure the organization is disclosing, where it was possible to define strategic markets that have been consolidating such as Brazil and the United States, which continue to be among the top five countries that visit Chile the most.
Likewise the European market, which is indeed one of the markets that Chile has been recovering, and which during January presented a growth of 11% compared to the same period in 2024.
In addition, the authority pointed out that, border markets are presented as strategic markets for all regions of the country, for all destinations in Chile and that is something that Sernatur highlights in its international marketing plan and that is also consistent with what has happened this summer.
Regarding the main routes of entry to the country by air SCL, Arturo Merino Benitez International Airport, located in Pudahuel, northwest of Santiago de Chile, serving the capital and its metropolitan area was the outpost that registered the highest arrivals of international tourists in January 2025 with a share of 25% and 215.015 travellers.
By road the Cristo Redentor System also known as the Paso Internacionales Los Libertadores, mountain pass in the Andes between Argentina and Chile with a share of 24.6% and 208.263 travellers was the leader entry route by road followed by the Cardenal Antonio Samoré, another important pass in the southern Andes with 7.7% and Colchane, pass located in the Andean altipiano, bordering Bolivia with 5.0%.
A highlighted of the meeting was "Chile an Infinite Journey", a tourism marketing strategy project, highlighting Chile's diverse landscapes and culture, with a focus on the country's natural wealth and beauty, particularly through its water.
The name and symbol of the marketing project located is visible the air terminal of the Santiago de Chile Arturo Merino Benitez, International Airport that was inaugurated by the Undersecretary of Tourism, the National Director of Sernatur and the General Manager of Nuevo Pudahuel which seeks to immerse travellers in the natural wealth of Chile through its waters.
The project consisted of the installation of large images with explanatory texts, together with the intervention of the glass of the access corridors using a translucent material whose graphics represent Chile from north to south and through this action, it aims to transform the airport spaces into a sensory experience that reflects some of the highlights of Chile, such as the diversity and majesty of the country's aquatic ecosystem.
A photographic exhibition highlights the different bodies of water of the country, from the immensity of the Pacific Ocean to the stunning majestic glaciers of Patagonia, passing through the mighty rivers and crystalline lakes situated in the south of Chile.
All these images, captured by leading professional Chilean photographers, offer a unique insight into the country's water wealth and in the intervention of the glass Chile has been integrated through a grid that runs through its territory from north to south, starting with yellow tones and also evolving the blue tonality, symbolizing Patagonia and its eternal ice.
In addition through QR codes., travellers can have access to additional information and tourist data shout Chile's most iconic attractions highlighting in details their attractiveness and beauty.
The General Manager of Nuevo Pudahuel, Nicolas Claude said that as an airport the work was managed on enabling more area that will allow to spread the Chilean identity, the beauty of the country and its landscapes, so that more people can appreciate them and continue to make a country that has so much to offer the world proud.
This is the utmost relevance when Chile with a historic level of traffic, which allowed the country to close 2024 with 26.2 million passengers and the trend is repeated in January 2025, which had 2.6 million passengers, 6% more than the same month in 2024.
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