Vanuatu, a South Pacific Ocean island country in Melanesia made up of roughly 80 islands, an idyllic archipelago of volcanic origin that stretches 1.300 kilometres, is strengthening its presence in the European market showcasing all its tourism appeal in the Pacific region and the recognition of the destination as reported by the Vanuatu Tourism Board.
This strategy aims to promote the world all the beauty of a country well known for its exotic virgin beaches, pristine rainforests, a rich flora amd fauna, a paradise for scuba diving at coral reefs, underwater caverns and wrecks, the perfect mix of wild, untouched paradise and welcoming South Pacific haven.
In addition Vanuatu boasts breathtaking geological features, such as the world’s active volcano, Mt Yasur, deep emerald jungles, a vibrant culture and a delicious cuisine, undoubtedly an ideal destination for hiking, trekking, watersports, adventures, nature and gastronomy lovers,which offers several opportunities to live and enjoy memorable and unique experiences.
This very significant move to highlight the attractiveness and beauty of Vanuatu in the international landscape consists in the return of its representation in Europe with the aim of strengthening the position of Vanuatu in key markets boosting and enhancing a solid promotion to consolidate the country as a destination of relevance.
From now this idyllic archipelagic country will be represented and promoted by Nick Costamtini and Roberta Bertazza, from Pacific Voyages Marketing who with their experience and knowledge about the destination will serve the Italian and Spanish markets, leading a team of business development experts that will be the points of contact for different key markets on the European comtinent.
In this team as responsible for the marketing and promotion for France and the French - speaking border countries the responsible will be Ludivine Bouyer while for the United Kingdom, Silvia Vizzoni will manage the operations in the British region and soon an executive consultant for Germany and Switzerland will be announced.
The Executive Director of the Vanuatu Tourism Board, Adela Issachar Aru expressed her enthusiasm to announce the representation of the Vanuatu Tourism Board in the European market, considering this plan a very significant strategic move that reinforces the commitment of the destination to raising Vanuatu’s global profile, fostering business partnership and welcoming more visitors in order to experience the nation’s unrivalled beauty and culture.
Europe represents a key market for Vanuatu and through this representation VTO, Vanuatu Tourism Office seeks to strengthen its visibility and recognition through targeted marketing campaigns, collaborations with the European travel industry and participation in key industry events.
The Executive Director of the Vanuatu Tourism Board welcomed and congratulated the new partners of the destination, who will be the point of contact for all markets in the United Kingdom and continental Europe on behalf of VTO and appreciating their wealth of experience, knowledge and network in the travel industry, hoping that they will represent Vanuatu in this part of the world, reaching many more people who can answer “Vanuatu’s call”.
The Vanuatu Marketing Manager for Europe Nick Costantini said that it is a deep honour by this opportunity to represent the destination with a full commitment to supporting Vanuatu and to this end, we are reaching out to the European travel industry to help this incredible paradise nation thrive after a challenging 2024.
Among the strategic objectives for the first year is increasing the recognition of Vanuatu as n authentic and unspoiled destination, with unique natural and cultural experiences for adventurous travellers, families and nature lovers.
Activities that will include the relaunch of Vanuatu Specialist training platform for agents, the participation in key tourism fairs and also collaborations with the media.
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