Halifax Regional Municipality (HRM) consisting of four former municipalities that were amalgamated in 1996 such as Halifax, Dartmouth, Bedford and Halifax County and part of the province of Nova Scotia in The Maritimes region of Canada, located on the nation’s east coast through Discover Halifax, a community - first destination marketing organization dedicated to sharing, promoting, and growing the destination launched an AI - powered tour assistant with GuideGeek supporting the visitor to discover and enjoy this very attractive destination.
Travellers planning a trip to this Canadian destination can now rely on Halifax AI, an AI powered genius that provide instant answers to any travel or tourism question about the attractions, landmarks and tourist sites across the territory of this captivating North American region.
Halifax AI leverages GuideGeek, an artificial intelligence powered travel assistant launched in April 2023 by travel publisher Matador Network, the world’s No.1 media brand for modern adventurers with more than 16 million followers across social media, famous for the production of article features, city guides, creator first – content, and original videos.
The GuideGeek AI platform has over 1M consumer users and powers customs conversational AI for dozens of travel brands and destinations.
This tour assistant offers personalized tips and itineraries, connecting people with local businesses and activities with accurate details provided by AI trained on comprehensive Discover Halifax data, along with over 1000 integrations for travel information from GuideGeek’s award - winning technology offering real - time personalized responses, making it easier for travellers to visit, as they can access a wealth of information on various destinations and use it to create tailor - made tours and planning multiple and diverse itineraries.
To access Halifax’s AI, travellers can visit discoverhalifaxns.com and click on the chat icon on the bottom right corner. They can ask the AI for a comprenhensive itinerary based on interests and budget, or formulating questions for recommendations on a specific topic, such as coastal hiking, glamping or cultural and historical attractions.
CEO of Matador Network Ross Borden, said that the team of the group collaborated with Discover Halifax to ensure that the content offered was inclusive. AI response balance urban and rural recommendations, and also support underrepresented communities, such as Mi’kmak, 2SLGBTQIA+, and African Nova Scotians.
Vice President of Marketing and Visitor Experiences at Discover Halifax, Clare Tidby said that the new AI tool of the company leverages all the great things about discoverhalifaxns.com to offer an alternative for visitors looking for information about the region.The AI is trained with website content, guides, maps, and local member listings to ensure comprehensive and well - thought -out answers to visitors’ queries.
By adopting this technology, Discover Halifax joins other destination marketing organizations, and tourist boards in Canada to launch custom AI tools with GuideGeek, such as Destination Toronto, Travel Manitoba, and Tourism Richmond as well as DMOs from around the world, including those representing Greece, New York City, and New Zealand among others.
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