Rio Grande do Norte, a state of Brazil forming the northeasternmost tip of the South American continent, famous for its rich biodiversity, 410 kilometres of sandy beaches and sand dunes, containing Rocas Atoll, the only atoll in the South Atlantic Ocean and where the air is, according to NASA, the second - cleanest in the world after Antarctica, has just launched a broad international tourism promotion campaign in partnership with Beautiful Destinations, a multi - award - winning travel marketing company creating premium content and strategy that drives global brand impact, considered one of largest platforms for promoting destinations, with operations on Facebook, Instagram, TikTok and YouTube.
This is an initiative of the Government o the State of the Brazilian Northeast, through Emprotour RN, the tourism agency of Rio Grande do Norte that promotes the state as a national tourist destination, publicizing and highlighting its attractions seeking to boost the sector through marketing and promotional actions to attract more tourists in the state.
Members of this partnership are also Embratur, the Brazilian Tourist Board and Sebrae, the Brazilian Support Service for Micro and Small Businesses, within the scope of the “Feel Brazil” project.
The ”Feel Brazil” platform launched in April this year aims to reveal authentic and sustainable experiences spotlighting iconic destinations, authenticity, cultural diversity and hospitality throughout the country, expanding visibility and strengthening the sale products to international visitors.
This new initiative promoting Rio Grande do Norte as a tourist destination of relevance has as one of its main highlights wind sports, such as kitesurfing, an activity very popular in this Brazilian state and very loved by numerous Europoeans, alongside unique tourist experiences across the state that boasts diverse landscapes and stunning natural attractions.
The campaign includes advertising videos and stories on the channels of Beautiful Destinations, which has millions of followers, with the aim of increasing the international tourist flow, the average stay of visitors and the contribution to the economic development of the state.
Through this partnership, Beautiful Destinations will use its social media channels to showcase the state’s beauties and experiences to millions of followers on platforms such as Instragram (25 million) Youtube, TikTok and Facebook.
From strategy to creation, production, data and measurement, the company creates content and marketing campaigns for the biggest names in the travel industry and develops impactful stories that connect brand and consumers, and this campaign is undoubtedly a unique gateway for Rio Grande do Norte state to enhance its visibility and showcase all its tourist potential and appeal.
No comments:
Post a Comment
Thanks a lot to read and note.