The Government of Zimbabwe is actively working to increase the recognition of its tourism sector globally through various initiatives include infrastructure upgrades, new airline partnerships, reforms of its policies and digital marketing campaigns.
The African country is strengthening regulations with the new Tourism and Hospitality Industry Policy and the Tourism Amendment Bill aim to improve industry standards and transparency, protect legitimate businesses, and increase revenue through mandatory registration for all tourism facilities.
Recent positive recognition, such as being named Forbes’ number one country to visit in 2025, a significant boost to its international profile demonstrating the success of these efforts that have contributed to increased hotel occupancy rates and tourism revenue, aligning with the country’s Vision 2030 goal of becoming a middle – income economy.
International arrivals have shown strong recovery, driven by new flight routes and marketing campaigns and the government’s efforts align with global traveller trends, highlighting sustainable and authentic experiences.
The government is also very active expanding the country’s presence at international tourism forums and conferences. Through the National Congress Bureau (NCB), Zimbabwe plans to participate in the largest international exhibitions and events globally, as part of a broader strategy to increase interest in its tourist destinations.
In this framework, the authorities focus on attracting a greater flow of tourists thanks to its ample fan of offerings, which is facilitated by active work to promote Zimbabwe tourism image internationally as reported by The Herald, a state - controlled Zimbabwean mass media company published in Harare.
Zimbabwe’s Finance Minister Professor Mtuli Nkube stressed that 2026 budget for the tourism industry will continue to grow, driven by international marketing and participation in exhibitions.
The country will continue to boost domestic tourism, which is forecast to grow by 2.9% in 2025, thanks to rising revenue and interest in travel within Africa. To support this growth, tariffs on capital equipment and vehicles for tour operators have been eliminated, favouring the development of the sector.
The tourism sector is projected to grow by 3.1% in 2026, reaching 1.87 million tourists, thanks to increased promotional efforts and the popularization of leading destinations such as Victoria Falls and Hwange National Park.
In addition to
diversify the tourism market, the government will send tourism attachés to new
emerging markets such as Brazil, Nigeria, and Russia. This strategy seeks to
strengthen Zimbabwe position on the global tourism map and contribute to the
increase in tourism flows and revenue of the sector.
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