Morocco’s National Tourism Office (ONMT) and the private operators gathered in the National Tourism Confederation (CNT) are uniting strategies for 2026 under the unifying theme “Stronger Together”, developing a joint roadmap with key pillars like air transport, distribution, image, and digitalization to meet ambitious targets by 2026 and position the country among top global destinations in the international landscape, establishing a solid and constructive public - private partnerships.
The team from the National Tourism Office headquarters and the international network combined their analyses with those of the CNT, the Regional Tourism Councils, the travel technology players and the resort managers, emphasizing that the diversity of profile contribute to the same goal: to achieve coherence, performance and visibility in international markets.
The strategic direction is clear from the the start, with ONMT defining its commercial, marketing and operational guidelines, while professionals in the sector, recap, complement, and enrich the proposed strategies.
According to the Moroccan press, priority markets, particularly Western Europe, continue to be the key areas for consolidation, with greater emphasis on segmentation, messaging and converting brand recognition into qualified leads. The ambition is to go beyond mere professional presence to establish a sustainable dynamic, driven jointly by the public and private sectors.
Organized by geographic area, sector, and market type, discussions are structured around key levers such as air transport, distribution, content, influence, technological innovation, and customer experience. Operations concerning China, the Americas, the Middle East and Africa are managed through a differential approach, attentive to specific uses and expectations of each market.
Regions play a central role in this analysis. Each region highlights a leading and developing destination, outlining its priorities, distinctive strengths, and support needs. This regional approach reveals the conviction that national performance depends on the judicious promotion of local identities, whether cultural, natural, urban or experiential.
Two main projects underpin all discussions. Firstly, accelerate the performance of high - potential destinations, which must expand and strengthen their international visibility. secondly, addressing seasonality, a strategic imperative to smooth tourist flows, secure investments and generate value throughout the year.
Key Initiatives and Strategies:
• Unified Planning: A national consultation involves all tourism stakeholders, the National Tourism Office (ONMT), the National Tourism Confederation (CNT), and experts to align strategies with market realities.
• Strategic Pillars: Focus on air transport, distribution, digital innovation, destination, image, and customer experience.
• Market Diversification: Targeting emerging markets like China, India, the Americas, and the Middle East, alongside strengthening traditional European markets.
• Enhanced Air Connectivity: Doubling - point - to - point networks and boosting domestic flights, supported by new partnerships.
• Digital & Content Focus: Providing digital tools including media library, VisitMorocco portal and collaborating with creators to amplify campaigns like “Morocco Land of Lights” “Terre de Lumière”.
This united strategy aims to transform Morocco from a strong destination to a leading global player by leveraging collaborative efforts and adapting to global tourism trends.
Link
https://www.publituris.pt/2025/12/19/marrocos-onmt-e-setor-privado-unem-estrategias-para-2026
No comments:
Post a Comment
Thanks a lot to read and note.