Malaysia is seeking expanding tourism cooperation with Vietnam, focusing on promoting a very captivating destination, the state of Sabah, occupying the northern part of the island of Borneo, with the aim of consolidating this region as one of the favourite destinations for Vietnamese tourists.
The state of Sabah features a rich mix of nature, wildlife, adventure, culture and relaxation, particularly famed for its pristine beaches, coral reefs, unique rainforests, abundant wildlife, much of it within parks and reserves, the presence of the towering 4.095 metres - tall Mount Kinabalu, the country’s highest peak, crowned with distinctive granite spires, and offshore, the Sipadan and Mabul islands are noted diving destinations.
Bernama, a news agency linked to the Malaysian government, indicated that this initiative is part of the development of program that respond to the needs of contemporary travellers.
In this context, the Director of Malaysian Tourism Agency in Vietnam, Amira Nadia Mazlan, said that the State of Sabah is ready to work closely with the Vietnamese side to draw up a long - term strategic tourism program, focused on diversifying options and enhancing the visitor experience.
The Director stated that a flight from Ho Chi Minh City, Vietnam to Kota Kinabalu, Malaysia approximately lasts two hours, facilitating Vietnamese tourists’ access to the destination and strengthening tourism ties between the two countries.
Sabah State' Key Features and Selling Points for Vietnamese Tourists:
• Nature and Biodiversity: Mount Kinabulu, diverse ecosystems, wildlife, world – class diving including Sipadan, Tunku Abdul Rahman Park, and Mabul islands.
• Adventure Tourism: Climbing Malaysia’s highest peaks, jungle trekking.
• Cultural Immersion: Over 30 distinct ethnic groups, unique traditions, community – based tourism (CoBT).
• Strategic Connectivity: Short, direct flights from Ho Chi Minh City (HCMC) to Kota Kinabalu (KK) via AirAsia, making shorter trips feasible.
• Sustainability Focus: Strong commitment to sustainable practices, aligning with UN goals.
Promotion Strategy:
• Targeted Events: B2B workshops and networking sessions connecting Sabah operators with Vietnamese travel agents.
• Integrated Campaigns: Part of the larger “Surreal Experiences” theme for Visit Malaysia 2026 (VM2026) and preparation for Visit Sabah Year 2027.
• Building Partnerships: Fostering direct links with Viertnamese businesses for long – term collaboration.
Speaking at the Tourist Destinations and Trade Forum in Ho Chi Minh City,
the Director of Malaysian Tourism Agency in Vietnam added that this
development opens opportunities for the tourism sectors of Malaysia and
Vietnam to develop attractive joint programs tailored to the needs of visitors.
Link
https://tvbrics.com/es/news/malasia-busca-ampliar-la-cooperaci-n-tur-stica-con-vietnam/
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