Bacalar, a town in the Mexican state of Quintana Roo, located about 40 kilometres north of Chetumal and near the Belize border, famously called the “Maldive of North America”, a tranquil “Pueblo Mágico" (Magic Town) renowned for its 42- kilometre - long Lagoon of Seven Colours, pristine, mineral - rich waters, ancient stromatolites, a historic pirate fort, and a laid back eco - tourism vibe away from bustling resorts is aiming to increase international tourism with the support of Tulum Airport.
The opening of the Felipe Carrillo Puerto International Airport (Tulum International Airport) is the Mexican government’ primary infrastructure strategy to massively expand tourism along the Riviera Maya. By allowing international travellers to bypass the congested Cancun air hub, Tulum airport aims to directly inject millions of visitors and investment dollars in the state of Quintana Roo and southern Yucatán including supporting destinations like Bacalar to receive more tourists from abroad.
In addition, the Maya Train network connects the new Tulum airport directly to the Bacalar station. This provides seamless, regional transport to previously isolated gems like Bacalar and the opening of the nearby Ichkabal Archaeological Zone provides visitors with a major new cultural destination, complementing the natural beauty of the iconic lagoon.
Nowadays Bacalar continues to consolidate itself as a destination with a strong vocation for national tourism, since 80 percent of the visitors who arrive come from different regions of Mexico, while the remaining 20 percent correspond to international tourism.
The Director of Tourism of Bacalar, Edmundo Gómez, explained that the so called “Laguna de los Siete Colores” (Lagoon of Seven Colours) continues to attract mainly tourists from Mexico City and its metropolitan area, as well as from Guadalajara and Monterrey.
As for international tourism, the Director of Tourism highlighted the arrival of visitors from France, Germany, and Spain, who arrive in well defined seasons, in addition to a constant growth of the market from the United States.
The official pointed out that they are currently working in coordination with the Miami consulate to increase the arrival of international tourists, taking advantage of the presence of Tulum International Airport as a connection point, which has contributed to improving the connectivity of the destination.
The head od Bacalar tourism indicated that this dynamic has allowed the town to maintain tourist activity through the year, although there are still low seasons, during which events such as traditional fairs and open water competitions are organised to encourage the influx of visitors.
According to projections, by 2026 an economic spillover is expected to be higher than that recorded in 2025, the year in which Bacalar reached approximately $90 million in tourism revenue.
Finally, the Director of Tourism recognized that one of the main challenges is to increase the average stay of visitors, which is currently 2.5 days, with the aim of raising it to 3 days and, with it, increase the economic spillover for the benefit of tourism service providers and the local community.
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