Tui Spain and Meliá Cuba are collaborating through intensive actions in digital media, with inspiring content on social networks and online training to promote Cuba as a major destination.
The arrival of international tourists in the Caribbean country, according to data provided by the competent bodies, grew in 2023 by 151% compared to the previous year and these very positive data are expected to continue throughout the year at a further progression.
In order to promote the knowledge of this Caribbean country, which boasts a historical and cultural heritage of great importance for tourists from the Iberian Peninsula, TUI Spain and Meliá Cuba have entered into a close cooperation agreement with various actions aimed at trade and the end customer, which confirms the excellent relationship between these two large groups.
Tui, as a large wholesaler and tour operator, has launched special offers of 9 days/7 nights starting from 1,170 euros which is tied to a selection of accommodation from the hotel chain.
In addition, exclusive combinations and circuits have been developed with very attractive itineraries and visits to convey culture, history, customs, traditions with moments of pleasure and relaxation on the beautiful Cuban beaches on the same trip.
The Director of Operations and Products of Tui Iberia stated that the remnants of the splendid colonial past with its heritage are still alive and present on one of the most authentic islands in the Caribbean with special mention to the architectural beauties of old Havana, horse riding in Viñales, visiting the virgin beaches of the island and the beautiful Keys, relaxing walks around Trinidad and much more.
As an additional detail, at the end of the tours, travelers can instantly access and book a selection of the best half- or full-day radial excursions at their destination on the tuimusement.com website or on the Tui Musement app.
The choice of hotels such as Sol Turquesa in Holguin located on a magnificent beach, the Hotel Meliá on a beautiful peninsula, the city hotels INNsiDE Habana Catedral and the Hotel Sevilla Habana Affiliated by Meliá provide a presence throughout the national territory.
All that offers visitors different options with the opportunity to get to know various places with their natural beauty with sunshine, sea, beaches and the remarkable historical and cultural heritage of Cuba.
Meliá Hotels International Cuba is developing ambitious renovation plans that include several hotels such as Meliá Varadero, Meliá Las Antillas, Meliá Las Americas, Meliá Habana, Meliá Cayo Loco and Sol Palmeras.
With this commitment, the hotel group wishes to convey that the hotels in Cuba are an open window on the relevant Cuban cultural and historical heritage, on the immense natural values, the joy and cheerfulness of its people with their human warmth and hospitality.
TUI Group, in collaboration, encourages responsible interaction with local communities in social and economic terms, supporting travelers in living unique experiences at the destination, generating a positive impact with consequent satisfaction.
Link : https://www.expreso.info/noticias/agencias/100959_tui_spain_y_melia_cuba_promocionan_el_destino
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