Qatar, Arab country in West Asia situated on the northeastern coast of the Arabian Peninsula highlighted by a long Persian Gulf shoreline of beaches and dunes, futuristic skycrapers and ultramodern architecture inspired by ancient Islamic design launches a global tourism promotion campaign named "Surprise Yourself" which aims to attract six million visitors each year by 2030.
Visit Qatar, the company marketing the country, promoting events, developing attractions, diversifying the tourist offer to establish Qatar as a leading global tourist destination has unveiled its campaign that marks a significant step in its mission to establish the country as a unique and unmissable destination.
This initiative will leverage various global advertising platforms highlighting Qatar's accessible position with its diversified tourism offer by showcasing unique attractions and meaningful, unexpected, unforgettable and memorable experiences targeting families, groups, couples highlighting the country's ability to offer everything a tourist desires.
Designed to differentiate Qatar, the "Surprise yourself" campaign highlights the unique tourist attractions of the Arab country, such as the vibrant atmosphere of Souq Waqif, night excursions visiting the desert dunes, the lush charm of Banana Island, the numerous opportunities for relaxation and adventure, the welcoming, warm, safe and inclusive environment and much more.
Through its theme and the brand's platform "Moments That Stay With You" the campaign also showcases the highly emotional connections and happy, lasting memories that are forged by visiting Qatar capable of transmitting unparalleled vibrations, sensations and emotions.
The campaign featuring a modern interpretation of Bobby Hebb's classic song "Sunny" will be launched in 10 international markets using a variety of platforms including television, digital channels, print, advertising material and social media among others.
Visit Qatar CEO Abdulaziz Ali Al Mawlawi said Qatar's strategic location at the geographical crossroads of east and west makes the destination exceptionally accessible.
With a flight time of at least six to eight hours between most major cities in the world, Qatar can boast of connecting more than 177 international destinations among which Africa, Europe, the Middle East, and the United States with North America stand out.
All that makes Qatar the ideal choice for visitors who are looking for a stop-over destination or a relaxing, safe and family-friendly holiday in a sunny, mild temperature destination with adventure tourism or entertainment options 365 days a year.
The Visit Qatar campaign is designed with the intention of raising Qatar's global profile by highlighting its unique attractions alongside cultural richness, ultimately leading to more visitors in line with its proposed strategic tourism goals.
Qatar with its pristine beaches along the Arabian Gulf, its luxury hotels that offer every kind of comfort, from relaxing poolside retreats, exciting adventures in the captivating desert, its impactful futuristic skyline and a very long series of unique experiences to live and enjoy offers practically everything.
The country boasts a rich mix of activities making it an excellent destination for families with a wide range of luxury hospitality and entertainment on offer.
Qatar's tourism landscape is underpinned by a high level of security, state-of-the-art facilities, an award-winning airport and airline, functional public transport and agile visa policies for tourists.
With all that, Qatar is preparing to experience an exciting winter season full of sporting events and also cultural events of international level that are undoubtedly a considerable attraction.
Highlights include the long-awaited return of Formula 1 which will attract a multitude of enthusiasts and new fans, concerts with famous international and regional artists and lively and attractive activities at the Sealine Desert among others.
It is also expected that events such as Watch Exhibition, Doha Jeweller, Qatar International Food Festival will be present again attracting and captivating a wide audience.
Qatar is also preparing for 2025 with other major events such as the Web Summit and the Arab Cup, a country that is rapidly rising to the top level among the most exciting and captivating tourist destinations in the world.
Link - https://www.expreso.info/noticias/internacional/102909_catar_lanza_su_nueva_campana_global_sorprendete_ti_mismo
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