Accor S.A, French multinational hospitality group founded in 1967 by Gérard Pélisson and Paul Dubrule headqartered in Issy - les - Moulineaux, the largest company in Europe that owns, manages and franchises hotels, resorts and many vacation properties on the occasion of the Future Hospitality Summit held in Dubai signed an agreement with Al Hilali Trading and Contracting Company for the launch of the Handwritten Collection Al Baha project in Saudi Arabia.
The event was attended by the CEO of Accor S.A.'s Premium, Midscale & Economy division in the Middle East, Africa and Asia Pacific Duncan O' Rourke and the Founder and Chairman of Al Hilali Trading and Contracting Company Mansoor Abdullah Hussein Al Hilali.
Handwritten Collection launched in 2023 is a global portfolio of one - of - a - kind hotels enriching Accor's with a custom design that reflects the character and soul of their hosts,charming bespoke, midscale hotels that offer an intimate and stylish experience with convenient location.
In the philosophy of the brand each Handwritten Collection, property is much more than a simple place to stay, it is an attractive meticulously manicured, sociable, welcoming space that embodies the essence and spirit of elegant, hospitable homes designed and developed that welcome guests to forge genuine connections with other guests and passionate hosts.
Exemplifying individuality, Handwritten Collection properties welcome guests into a splendid world of high charm and personality where the unique character of each destination shines through in every detail designed for "human connectors" travellers who want to truly immerse themselves in their surroundings.
The Handwritten Collection Al Baha Hotel, scheduled to open in 2027, will be located on the outskirts of the city of Al Baha, a city in south western Saudi Arabia in the Sarawat Mountains, one of the Saudi Kingdom's prime tourist attractions, an area surrounded by more than 40 forests boasting a pleasant climate, perched on top of a cliff overlooking the Red Sea coast above a 1100.0-meter-deep valley.
The hotel in a stunning mountainous setting will provide 148 rooms, equipped with all services, three distinctive, unique dining experiences, banquet and event facilities, a ballroom.
The Chief Operating Officer for the Premium, Midscale and Economy brands in the Middle East and Africa Paul Stevens commented that the launch of the Handwritten Collection represents and demonstrates Accor S.A's commitment to growth in the collections and boutiques segments, a captivating and exciting market in the hospitality industry that allows for more exclusive and personalized experiences details that they are integral part of the philosophy of the brand and the group.
Nowadays travellers are increasingly looking for authentic stays and an ever deeper connection with the place, some things that Handwritten Collection always aims to achieve.
Accor Group is looking forward to seeing the brand continue to grow progressively throughout the region, discovering personal stories and creating personalized stays and great memories.
Link - https://www.expreso.info/noticias/hoteles/102901_accor_lanza_la_marca_handwritten_collection_en_arabia_saudita
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