CATA, the Central American Tourism Agency which promotes multi – destination tourism internationally, organization that plans, organize, direct, execute and control the tourism promotion policies, strategies and activities of the region in international markets has focused its new tourism campaign on safety for travellers in the seven countries that make up the region such as Belize, El Salvador, Guatemala, Honduras, Nicaragua, Panama and the Dominican Republic.
“Centroamérica Segura Sin Duda” which translated form Spanish language means Centroamérica Safe For Sure is an innovative campaign that highlights the safety, diversity and cultural richness of member countries.
The campaign shows all the reasons why more than 24 million visitors explored Central America and the Dominican Republic highlighting the charm, beauty and captivating profile of this vast region in the American continent.
Through an engaging narrative, emphasizes the guarantees that tourists seek such as breathtaking landscapes, a natural bridge connecting two oceans and continents, unique and unforgettable culinary experiences, ancestral cultures, sustainable practices, unparalleled biodiversity, modern tourism infrastructure, and most importantly, the warmth and hospitality of its people.
When travellers think about destinations, that offer safety and authenticity, it’s easy to think about Central America and the Dominican Republic and “Centroamérica Segura Sin Duda” is the key message of the campaign, positioning the region as a reliable and attractive option for all profiles of international travellers such as family trips, groups, individual experiences, organization of events and honeymoons among others.
The seven member countries of Central America have specialized units in tourist services, which offer useful information, assistance and guidance to guarantee a safe and pleasant experience.
These unities are located at relevant, strategic points such as airports, tourism information centres, and key destinations, providing travellers with the necessary resources to enjoy their stay with peace of mind.
In addition to all that, regional collaboration initiatives have been promoted to strengthen the quality of services and attention to visitors, promoting a welcoming and trustworthy environment through the Central American region.
In 2024 more than 2.0 million tourists from Europe visited Central America and the Dominican Republic, representing approximately 12 - 14% of the total visitors to the region.
Spain led the way with 476.306 passengers, followed by Germany with 327.924 and the United Kingdom with 326.944 and other major markets such as France, Italy and the Netherlands also contributed significantly to the region’s growing popularity.
Projections for 2025 anticipate continued growth, driven by the success of campaign such as Central America, Segura Sin Duda” and strengthened partnerships with key players in the European travel industry.
CATA, remains committed to establishing Central America as a safe, sustainable and priority destination for European travellers.
Link - https://www.expreso.info/noticias/internacional/104345_centroamerica_pone_el_acento_en_la_riqueza_cultural_y_la_seguridad_en
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