Germany, Western European country boasting a rich historic and cultural heritage highlighted by a varied landscapes of forests, rivers, mountain rannges and North Sea beaches, a nation described as a great power with the largest economy in Europe by nominal GDP, a global leader in industrial, scientific and technological sector through ONAT, the German National Tourist Board has presented its international marketing activities for 2025 with a very varied mix of topics highlighting its outstanding tourist attractions.
This campaign essentially focuses on Germany as country of culture, history, unique experiences in the middle of nature and sustainability, to which must be added two important anniversaries linked to Bach and Grimm that will give travellers interested in culture goof reasons to visit the country which has the third – highest number of UNESCO World Heritage Sites.
The aim is to further strengthen Germany attractiveness as a tourist destination worldwide, a country of art and culture, with a very rich offer, elevating itself as an important epicentre of artistic and cultural creation.
The ONAT, with its mission of promotion focuses on the variety of the contemporary art scene in the world of galleries, in the places where artists carry out their activity and in private collections.
The large offer presented by the German National Tourist Board is completed with "street art" , modern architecture and extraordinary exhibition spaces that contribute to the quality of urban life and in addition rounding out the catalogue of proposals there are international cultural festivals and historical cultural landscapes of notable relevance such as 13 German wine regions where young winegrowers reinterpret traditions.
Further highlights are nature and relaxation, considered essential elements of Germany's offer as a tourist destination, where absolute protagonists are unspoilt natural landscapes, a great network of hiking and cycling trails, and the possibility to truly immerse yourself in unique landscapes attract more and more international visitors for their captivating charm and ONAT with this campaign invites visitors to discover Germany's nature from new perspectives from famous tourist attractions to hidden gems.
Another focal point in 2025 is centred in "Feel Good" sustainability campaign, which has been running successfully since 2021, will continue with the aim to position Germany as a relevant destination with certified sustainable offerings.
The notable demand for responsible travel has increased around the world and in Germany, cities, regions, suppliers and operators are increasingly relying on sustainability, and this is a potential that ONAT is highlighting and exploiting to strengthen the country's position as an international tourism destination
The objective of ONAT is also to promote cultural trips to various destinations to celebrate cultural anniversaries as a unique opportunity to live unforgettable experiences.
In 2025 the spotlight is the 275th anniversary of the death of Johann Sebastian Bach, iconic German composer and musician of the late baroque, well known for his prolific output across a variety of instruments and forms with works characterized by their intellectual depth, mastery of technical and expressive means and artistic beauty.
A further highlight is the 240th anniversary of the birth of Jakob Ludwig Karl Grimm will also be themes to pay tribute to one of the famous Brothers Grimm, renowned German author, linguist, philologist, jurist and folklorist author who wrote the emblematic Deutsche Mythologie, was the editor of the Grimms' Fairy Tales and co - author of the famous Deutsche Wörtenbuch.
The German Fairy Tale Route which runs from Hanau, city situated 25 kilometres east of Frankfurt am Main in the Main - Kinzig - Kreis district and birthplace of the Grimm brothers to Bremen, city straddling the Weser River, major cultural and economic hub of Northern Germany and well known for its role in maritime trade, connects along its route various attractive and captivating towns where both brothers lived or other places that look like the backdrop of a fairy tale.
With all that and more ONAT takes advantage of this anniversary to market this emblematic route as a great cultural attraction.
Link - https://www.expreso.info/noticias/internacional/104603_los_atractivos_turisticos_destacados_de_turismo_de_alemania_en_2025
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