Fiji | Exceptional Digital Success Attracting Over One Million Followers Across its Tourism Platforms

Fiji, idyllic island country in Melanesia, part of Oceania in the South Pacific Ocean, a stunning exotic archipelago of more than 300 islands, a dream destination for many travellers seeking pristine, palm - lined beaches, crystal - clear waters, spectacular coral reefs, rugged landscapes and clear lagoons is experiencing an exceptional digital success attracting over one million followers across its tourism platforms.

Tourism Fiji has announced this relevant achievement, another milestone in the golden momentum of the country in terms of image, reputation and visibility with its record - breaking social media performance, website traffic and user engagement.

The website of Tourism Fiji saw a tremendous growth throughout the year, culminating in record performances in both November and December 2024 and for the first time in its history, the site surpassed one million sessions in a single month achieving 1.38 million sessions in these two months, marking a 574% increase in November and a 282% in December compared to the same months in 2023.

Tourisim Fiji also reported a notable increase in lead generation and clicks in promotional offers and the organization delivered 37.221 leads to local operators marking a 131% increase over 2023, the website recorded 27.176 clicks on offers, reflecting a 119% increase from the previous year.

Other data reflect that Tourism Fiji attracted 5.19 million individual users throughout 2024 representing a 209% increase from 2023 and in total the Tourism Board closed the year with 8.93 million total sessions, representing a 313% increase from 2023, a clear indication with the over one million of followers across its tourism platforms of the notable growing global interest in Fiji as a relevant tourist destination.

With this significant growth in its digital presence, the organization has exceeded its targets highlighting its continued success in driving global awareness and engagement for the country as a premier tourism destination with in addition another digital milestone with its first viral TikTok video, which farnered more than one million organic views, marking a significant step in expanding an intense engagement on this fast - growing channel.

While Tourism Fiji continues its brilliant momentum and to break records and achieving an outstanding digital growth, the organization remains dedicated to expanding its global reach and providing invaluable support to local operators.

The success of Fiji in its digital campaign not only amplifies the destination's international knowledge, but also strengthens the local tourism industry by increasing visibility and creating, new opportunities for businesses across the country, and the engament directly benefits local operators by increasing their visibility to potential customers, driving more traffic to their offering, and ultimately helping to drive booking.

The Chief Marketing Officer at Tourism Fiji, Srishti Narayan, expressed his enthusiasm for the tremendous growth the destination has experienced on its digital platform, highlighting that these results demonstrate the effectiveness of Fiji's integrated marketing strategy, with a strong focus on digital to promote the country as an irresistible destination.

The CEO of Tourism Fiji added that thanks to the enormous effort of the digital and marketing team of the organization, the destination have seen record numbers and not only Fiji reaches more travellers but also engages them in meaningful ways online, ensuring that the country remains with its high visibility and appeal the first thing they think of when planning their next getaway.

Tourism Fiji with several new digital projects in the pipeline in 2025 is poised to build on this momentum and with a continued focus on digital and brand innovation, and collaboration with the industry, the tourist organization is absolutely confident that the destination appeal will only grow, driving both global interest and local prosperity with very positive expectations for the future.

Link - https://www.expreso.info/noticias/internacional/104912_fiyi_experimenta_un_crecimiento_excepcional_en_los_canales_digitales