Dubai, a city and emirate in the United Arab Emirates, capital of the emirate of the same name, located south of the Persian Gulf, in the Arabian Peninsula, a centre in constant progress with a very dynamic economy, highlighted by luxury shopping, upscale hotels, ultramodern architecture, a lively nightlife scene and leading destination for international events, fairs and congresses, established new records in tourism is managing relevant strategies, projects and developments having a onsolidation as a global tourism hub.
The Emirate has achieved new records in tourism welcoming 18.72 million international visitors last year surpassing the 17.15 million registered in 2023, according to data provided by the Dubai's Department of Economy and Tourism, highlighting a 9% growth, a further record that reaffirms the city as a leading destination in the international scene.
This high performance in tourism reflects Sheikh Mohammed bin Al Maktoum strategic vision, aligned with the D33 Economic Agenda, a strategic plan consisting in a roadmap that represents the future of Dubai's economy that aims to drive the growth by doubling the size of the Arab emirate's economy within the next decade in its approach to 2033 and with the ambition to reach the highest ranking as a global tourism hub.
The Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence and Chairman of the Dubai Executive Council, Hamdan bin Mohammed Al Maktoums stressed that this success with these high performances in the tourism sectors achieving continuous records is the result of visionary leadership and collaboration between the public and private sectors.
Dubai with its constant development highlighted by numerous, relevant projects and will continue to expand its infrastructure, among them the DWC, Al Maktoum International Airport.
This project is underway with works already developing the new passenger terminal, an international airport that will be the largest in the world when fully operational and will allow to manage a capacity of 260 million passengers per year.
Another major project is, in line with the Dubai Urban Master Plan 2040 and in support of initiatives to transform Dubai into a 20 - minute city is the expansion of the Dubai Metro Blue Line which will be 30.0 kilometres long, connecting 14 stations and a serving a projected population of approximately one million people.
DET, the Department of Economy and Tourism of Dubai currently collaborates with partners from the private and public sectors to improve the tourism offer by guaranteeing first - class infrastructures, exceptional service, a diversification of its tourist products, new proposals and experiences for all budget and preferences, all key elements very successful in a market strategy in more than 60 countries that drove the sector's growth in the last years.
These operations attract international investment and global talent that support Dubai' growth and to strengthen competitiveness and promote tourism as a main economic engine.
With more than 3.000 international partners, excellent marketing campaigns positioned Dubai aa a key and attractive destination for global residents with notable achievements and other records are linked to the markets of its inbound tourism as the increase in visitors from Asia by 24%, Africa, 20%, and Eastern Europe, 16%, keeping the Western European market as leader and main source market recording an increase of 14%
Further operations in the hospitality industry are linked to this success with new openings and developments boosting hotel sector performances Hotels that played a more than important key role in Dubai's tourism boom, which was characterised by steady growth.
Notable examples are reflected in the openings of One&Only One Za' abeel, SIRO One Za' abeel, and the La tona Dorchester Collection that raised the offer to 154.016 rooms, in 832 hotels, compared to 150,291 in 2023.
In addition upcoming openings will increase furthermore the acommodation capacity of Dubai, such as the Jumeirah Marsa Al Arab and Mandarin Oriental Downtown that will help meet the growing demand, with a hotel occupancy that reached 78.2%, + 0.8 pp, recording 43.03 million night occupied registering an increase of 3%,.Relvant is also the data regarding the average rate AED 538 and revenue per available room of AED 421 representing a + 3% maintained global competitiveness..
According to data provided by STR, Smith Travel Research, focuses in depth market analysis, industry professionals a wealth of data on occupancy rates, ADR, average daily rates, RevPAR, and other critical performances metrics Dubai surpasses important cities such as New York, Paris and Bangkok, postioning itself very close to London.
The future of Dubai's tourism sector will be marked by extensive projects and development of new infrastructure combined with a series of strategic plans creating pathways for further growth and ensuring that residents and visitors alike continue to enjoy an unrivalled experience in the city and emirate and continuing its consolidation as a global tourism destination.
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