Extremadura, a landlocked autonomous community of Spain, located in the central western part of the Iberian Pensinsula, crossed from east to west by the Tagus and Guadiana rivers, sits west of Madrid and east of the Portuguese border is focusing its commitment to attract more international visitors as an ethical, epic and aesthetic destination.
The region boasts very valuable monumental attractions with three sites which have the UNESCO World Heritage designation, finest roman ruins, captivating medieval centres, time - worn villages, ancient towers, fortified mansions make Extremadura a place with an important historical heritage, a relevant area also for wildlife and well known for its delicious cuisine and very famed for its prized cured hams very appreciated around the world.
The community registered a total of 2.123.710 travellers in 2024 compared to 1.890.660 in 2023, which implied an increase of more than 12%, of which more 371.000 were international visitors a very high performance which meant record numbers of travellers for the region, framed in a very positive scenario.
This year, the Ministry of Tourism Extremadura plans to focus its strategy on attracting more international travellers, who are 18% of the total number of visitors, with an action based on data from 2024 which was the best year in history in terms of incoming tourism with a record for tourists, exceeding 2.1 million and overnight stays with more than 4.1 million.
The key is elevating the value of a region well known selling, an outstanding historical heritage, safety, sustainability, tranquillity and several options to enjoy cultural and gastronomic tourism across its entire territory.
The Spanish community is going to be promoted as an “ethical, epic and aesthetic destination” always away from overcrowding and that manages to offer well - being to all those who live to those who come, unique in its offer of nature, cultural heritage tourism, with outstanding archaeological findings, highlighting its Imperial Roman history showcased by the stunning Mérida, and its medieval and renaissance treasures, among them charming Cáceres and focusing on its gastronomy, considered among the best of the entire Iberian Peninsula.
The Minister of Culture, Tourism, Youth and Sport, Victoria Bazaga highlighted all that and also the lines of work for this 2025, starring a commitment to the international tourists, who generates up to two and half times more income per visitor than the national tourist, since he has an average day expenditure ranging from €170.0 / 200.0 per day, compared to €60.0/80.0 of the domestic tourist, which make an average stay ranging from three to five nights, compared to 1 or 2.
Likewise, international tourists consume more premium products and mark a lower dependence on seasonality when visit the Spanish community throughout the year, which in short, means a greater local economic impact, a detail that undoubtedly is to take in high consideration.
The Minister of Culture, Tourism, Youth and Sport also highlighted another plan of Extrematura consisting to attract Latin American tourists, through the “Extremestiza project” , an initiative that seeks to highlight the importance of Extremadura and Latin America which shared the history of Spain and America.
The community as a cradle of key historical figures in the history of Latin America such as Hernán Cortés and Francisco Pizarro, among other aspects and in addition there are initiatives linked to the nearest Portugal, with the idea to develop a project named “One destination, two countries”.
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