Peru with the aim of strengthening domestic tourism in the country, through PROMPERÚ, the Peruvian Commission for the Promotion of exports has signed new strategic alliances with renowned companies in the sector, as part of its partnershp plan for 2025.
Domestic tourism in the Andean country is a very important resource, it supports 1.7 million jobs, and the country is experiencing a significant growth with spending projected to reach $12 billion by the end of 2025, a 6.5% increase year - on - year according to tourexpi.com.
This growth is part of a broader trend where the total tourism revenue, including international spending, is expected to reach $23 billion.
Between April and July, the companies Aranwa Hotels, ATSA Airlines, DM Hoteles and Cruz del Sur joined this strategy of alliances for the first time contributing to expand and diversify the tourism offer nationwide.
Likewise, the collaboration with LATAM Airlines, SKY Airline, Atrápalo.pe, Despegar.com and Casa Andina, key allies with whom successful campaigns have already been developed in previous year, was renewed.
A notable addition to the partnership is Cruz del Sur which boasts one of the best coverage of Peruvian bus companies with terminals in most major cities in Peru, a move that marks a milestone by becoming the first interprovincial land transport group to be part of the program, significantly improving connectivity to new destinations and democratizing access to travel.
This strategic alliances have materizalized in joint advertising campaigns between PROMPERÚ and these brands, which have managed to mobilize more than 689.000 tourists between April and the first half of July.
In addition, these actions have made it possible to strengthen the promotion of emerging destinations, such as Apurimac, a department in southern - central Peru, and Huánuco and Pasco, both departments in the centre of the country, boosting tourism in regions very attractive and with a high potential.
The second call for the Strategic Alliances Program was held during the first half of July, and its results will be announced in August. For this second stage of the year, it is projected to mobilize 1 million additional passengers, which is expected to exceed 1.5 million tourists mobilized throughout 2025 thanks to this iniative.
With these actions, Mincetur, the Ministry of Foreign Trade and Tourism, through PROMPERÚ, reaffirms its commitment to the country's tourism development, promoting accessible, sustainable and authentic travel, which generates economic opportunities in all regions of Peru.
Domestic tourism in Peru has seen substantial growth, with a significant increase in the number of domestic trips per capita compared to other countries in the region thanks to a notable diversification of the destinations, initiatives, campaigns and partnerships that aim to showcase several sites across the country beyond the traditional offering.
Link
https://infoturlatam.com/promperu-fortalece-el-turismo-interno-con-nuevas-alianzas-estrategicas/
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