Malta, through VisitMalta Incentives & Meetings (VMIM) has launched a new website dedicated to promoting Malta as MICE (Meetings, Incentives, Conferences, and Exhibtions) destination.
The new website is designed to provide international MICE - planners with essential information, tools, and connections to local professional suppliers, showcasing Malta’s appeal and modern infrastructure for events.
The platform aims to showcase Malta’s venues, services, and logistical capabilities for MICE events and is part of VMIM’s broader marketing strategy and activities, which include targeted campaigns, destination discovery programmes and site inspections across various channels to reach key decision - makers in the MICE industry globally.
VMIM operates from Malta and leverages the Malta Tourism Authority’s international network positioning the site as a central contact point to connect international clients with MTA - licensed trade partners, local suppliers and government entities where required.
The organisation monitors emerging market opportunities and develops partnerships to expand Malta’s MICE activity and also attends international trade shows like IMEX in Frankfurt, IBTM in Barcelona, and IMEX America.
Director of VisitMalta Incentives & Meetings, Alaine Ciantar said that the platform was intended to give planners quick access to information and local expertise.
The new website is available at : vmim.visitmalta.com
Link
https://www.cimunity.com/en/visitmalta-launches-new-mice-website/
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