Guanajuato, Mexico | Strengthening its Position as a Relevant MICE Destination

Guanajuato, a city in central Mexico, the capital of the state of Guanajuato, part of the microregion of the Bajío, located in a narrow valley and known for its silver mining history and beautiful colonial architecture, highlighted by a network of narrow streets, alleyways and tunnels, typified by the famous Callejóm del Beso (Alley of the Kiss),  so named because the balconies are close enough for a couple to reach across and kiss and the Alhóndiga de Granaditas, an art and local history museum with pre – Columbian exhibits is strengthening its position as a relevant MICE destination.

The city’s central location in Mexico facilitates efficient logistic and transportation, supported by major highways, railways, and the Bajío International Airport (BIX) . Guanajuato also boasts a large convention center with over 42.000 square metres of space,  a relevant hotel network ranging from 3 - star to grand tourism, and several specialized service providers.

As a UNESCO World Heritage City, Guanajuato offer a unique environment where business events can be combined with cultural experiences, historic tours and recreational activities like exploring pre - Hispanic archaeological sites, tailor made itineraries linked to the colonial era or following the local wine route. This blend undoubtedly provides a compelling value proposition for event attendees.

The city continues to consolidate itself as one of the most competitive destinations in Mexico within the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector by leveraging its strategic location, cultural heritage, and growing infrastructure to attract a notable mix of business and leisure tourism. 

Guanajuato currently ranked fifth nationally in meeting tourism, and after its outstanding participation in the Second International Congress of Meetings & Events,  held from December 2 to 5, 2025, in the city of Aguascalientes reinforced furthermore its attractiveness and appeal.

The presence of Guanajuato Capital Tourism Council in this international forum responded to the strategy of strengthening the MICE segment, considered a key driver for the tourism and economic development of the city. 

This important congress brought together meeting planners, event organizers, sector specialists and representatives of national and international destinations, forming an ideal space for updating trends, exchanging knowledge and generating strategic alliances and it served for Guanajuato to showcase itself as a very competitive destination. 

During its participation, the Tourism Council of Guanajuato held 14 business meetings with key players in the industry, presenting the city’s solid tourism offer, its specialized infrastructure, connectivity, organizational capacity and professional services that make it an ideal destination for high level events.

As a result new opportunities for collaboration were identified and links were strengthened with agencies and meeting planners interested in bringing futire congresses, conventions and incentive trips to Guanajuato Capital. 

These actions directly contribute to increase furthermore the visibility of the destination in the MICE circuit, promoting the attraction of events that generate economic spillover, hotel occupancy, national and international promotion and benefits for the entire tourism value chain. 

Participation in the International Congress of Meetings & Events reaffirms Guanajuato Capital’s commitment to remain in the forefront of the sector, diversify its tourism portfolio and consolidate itself as a leading benchmark in the meetingsd industry in Mexico and Latin America.

Link 
https://infoturlatam.com/guanajuato-capital-fortalece-su-posicionamiento-como-destino-mice/