Helsinki, Finland’s capital and most populous city, located on a scenic peninsula on the shore of the Gulf of Finland in the southern Usimaa region, a centre with a rich cultural and historical heritage highlighted by refined neoclassical buildings, majestic squares, relevant museums and a stunning natural setting will host from 16th to 18th January 2026, Matka, Northern Europe’s largest travel fair.
Its name, which means “travel” in Finnish, aptly reflects its focus and significance. Since its inception, Matka has grown into one of the most influential tourism fairs in Scandinavia and the Baltics.
The Matka fair takes places at Messukeskus Expo and Convention Centre located at Messuaukio 1, a modern and versatile venue known for its excellent infrastructure and accessibility. This location not only provides ample space for exhibitors and visitors but also contributes to the smooth and successful running of the fair each year.
Organized by the Finnish Fair Corporation, a significant player in the world of fairs and congresses, the Matka caters to travel industry professionals such as tour operators and travel agency operators, as well as to individuals with passion for travel. It offers a unique platform where trade visitors and the general public alike can access a wide range of products, and services related to travel.
The fair features diverse destinations, deals, and trends for both consumers and professionals in the tourism & travel industry, focusing on areas like adventure, cruises, culture, food, and wellness, with a growing emphasis on sustainability, offering expert talks, networking and inspiration for future travel.
Key themes at the Matka include new travel destinations, innovative travel services, active holidays, sustainable tourism, eco - friendly travel practices, nature – based experiences and the latest trends in the tourism industry.
A distinctive feature of the Matka is its comprehensive coverage of various forms of travel, from luxury travel to sustainable and responsible tourism. The fair provides a platform for a wide range of products and services covering all aspects of travel, including transporation, accommodations, travel insurance, and much more.
Visitors to the fair have the opportunity to make direct bookings, learn about the latest travel destinations, and establish valuable business contacts.The Matka also serves as a forum for contract negotiations and for maintaining relationships within the industry.
Key Features for Visitors (Consumers):
• Inspiration and Deals: Discover new destinations, find package deals, last – minite offers, flights, and accommodation.
• Themed Areas: Explore “Adenaline & Adventures”, “Balance & Wellness” (yoga, nature) and “Culture & History” (arts, museums).
• Cruises: Learn about international cruise options at the “We Love Cruises” stage.
• Food: Indulge in local and international cusine at “Tasty Travel” and “Mediterranean” areas.
• Family Fun: A dedicated family fay with activities and tips for family – friendly holidays.
• Expert Advice: Get tips and insight from travel experts and industry professionals.
Key Features for Professionals (Trade):
• Networking: Connect with tour operators, destinations, and tourism service companies.
• Industry Trends: Attend seminars and presentations on tourism innovations and trends.
• Business Opportunities: Engage in B2B networking, workshops, and deal – making.
In essence, Matka is where the travel world meets, a vibrant marketplace for inspiration, business, and practical travel planning in a dynamic Nordic setting.
Link
https://www.tradefairdates.com/Matka-M4921/Helsinki.html
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Thanks a lot to read and note.