Sicily – Italy | "Vivi la Sicilia tutto l’ anno " Experience Sicily all Year Round - Promotional Tourism Campaign

 

Sicily, the largest Italian islands and of the Mediterranean, situated south of the Italian Peninsula, sunny region with a very rich historical and cultural heritage, highlighted by a mi;d climate all year round through the Sicilian Region launches a promotional campaign called "Vivi la Sicilia tutto l' anno", Experience Sicily all year round created to encourage tourism on the island 365 days a year, even in the low season months.

A video and various photographic content will be broadcast on digital and traditional platforms narrating the experience of a group of young people who are in Sicily during the autumn season.

The President of the Region Renato Schifani declared that this initiative inaugurates a virtuous path, a communication strategy intended to encourage the deseasonalization of tourist flows to Sicily from Italy, Europe and non-EU countries.

The President said that Sicily is like a kaleidoscope of colours, nature, experiences and culture to be enjoyed practically all year round expecting multiple and tangible benefits for a sector that has always been a driving force for the local economy.

In Italy, the promotion began on November 4th on Google, YouTube, social channels, with organic content and sponsored campaigns on Meta, both on Facebook and Instagram, LinkedIn and TikTok and will be strengthened from mid-November for 14 days with the distribution of banners on the renowned Corriere.it.

The promotional campaign on Sicily also includes an advertisement in December for two of the main magazines dedicated to tourism such as Dove and Bell' Italia.

In France and Germany, the dissemination of the video is based on a Google and YouTube campaign and on social networks through sponsored distributions on Meta, LinkedIn and TikTok.

Among non-EU countries, promotion is also planned in Great Britain and the United States of America, also in this case with an advertising plan on Google, YouTube, Meta, LinkedIn and TikTok.

The dissemination of the promotional campaign will also be carried out through continuous analysis and optimization activities linked to the performance that will be achieved in order to achieve the maximum result.

From mid-November, the video will also be broadcast on the display of the iconic Times Square, major commercial intersection, tourist destination, entertainment and Broadway Theatre District hub and renowned neighbourhood in the Midtown Manhattan section of New York City for 10 days with 22 daily steps.

Link - https://www.ansa.it/sicilia/notizie/2024/11/06/turismo-al-via-la-campagna-vivi-la-sicilia-tutto-lanno_97d588d3-0d06-4deb-9c4d-adcb4c1fa841.html

Faro, Portugal | The Algarve City will Charge Tourist Tax all Year Round

Faro, lively and sunny capital of southern Portugal's Algarve region on the Atlantic Ocean next to the Ria Formosa Lagoon, a 170 square kilometres nature reserve, active centre with an economy based on tourism, fishing, and canning industries next to the exportation of cork and fruit and home to the University of the Algarve also highlighted by a rich cultural and historical heritage where the iconic neoclassical Arco da Vila stands out, monumental archway which leads to the suggestive old town with its picturesque cobbled street and where stands the splendid Gothic Cathedral developed in the 13th century will charge tourist tax all year round.

The Portuguese city, which charged a tourist tax of €1.5 in high season, increased this amount to €2.0, extending the measure to the winter months with a lower value, of €1.0.

In high season, in the period from 1st march to 31st October the rate increases by €0.50 and reaches €2.0 per person per night while in low season, from 1^st November to the last day of February, a tourist tax of €1.0 is now charged.

The capital and largest centre of Algarve will also increase the minimum age for collecting the tax from 13 to 16 years.

It should be noted that the tourist tax applies to overnight in tourist complexes or local accommodation establishments, located within the geographical area of the municipality of Faro, per night, up to a maximum of seven consecutive nighs per person and per stay.

Link - https://www.expreso.info/noticias/internacional/103467_la_portuguesa_faro_cobrara_la_tasa_turistica_todo_el_ano

Mondi Club Broncemar Beach Suites – Fuerteventura | New Mondiale Tourisme Product - Scheduled Opening in February 2025

 

Mondiale Tourisme, well known French Tour Operator based in Paris offering stays in resorts, French speaking holidays clubs, Mondi Club, tours, cruises, city breaks and group trips after the openings of the Best Jacaranda in Tenerife and the Relaxia Olivina in Lanzarote will open on 15th February 2025 the Mondi Club Broncemar Beach Suites, a new product in another Canary Island,  Fuerteventura, the second largest of Spain's archipelago, approximately 100 kilometres off the north coast of Africa, well known for it white – sand beaches, great landscapes with a mild and warm climate all year round.

Mondi Club Broncemar Beach Suites is located in the centre of the lively seaside resort of Caleta de Fuste on the east coast of Fuerteventura known for its sheltered beach, 300 days of sunshine a year and popular golf courses.

The Club is located about 600 meters from a public beach protected from currents and waves by a dam and three kilometers from a golf course.

The club provides 48 square metre apartments with a double bedroom, sitting area and kitchenette.

As for the activities, the club offers entertainment in French as part of the program of the club's international animation team, sports activities, cooking classes, and the traditional mini-club for children aged 4 to 12.

Link - https://www.lechotouristique.com/article/mondial-tourisme-lance-son-troisieme-club-aux-canaries

Dean Group – Lifestyle Hospitality Group | Expansion in Germany with Debut Hotel in Munich

 

LHC, Lifestyle Hospitality Capital, global investment management platform that provides partners with dedicated access to a diversified range of value - add investment opportunities across the entire spectrum of lifestyle hospitality and operational real estate has acquired the Roomers Munich Hotel, well known accommodation located in the Bavarian capital in Germany to expand in Europe with Dean Group, award - winning family owned and operated hotel company established in 2001 and headquartered in Dublin - Ireland.

The operation was supported by funds managed by Elliott Investment Management L.P., a well-known American investment management firm based in New York -US also one of the largest activist funds in the world.

The Roomers Munich Hotel is a property of Autograph Collection, American group of independent upper - upscale to luxury hotels within the Marriott International portfolio founded in 2010 and headquartered in Washington - D.C. - US.

 The hotel is a refined accommodation with a hip vintage vibe is situated along Landsberger Straße, one of the main arterial roads in Munich extends form almost 7.0 kilometres through the districts of Laim, Pasing – Obermenzing and Schanthalerhöhe, a lively area with several shops, bars and restaurants approximately 3.0 kilometres from the iconic Marienplatz.

The hotel which provides 280 rooms, Spa, and four F&B venues it will undergo a renovation under management of the Dean Group, marking the first hotel in continental Europe to be operated by the team.

The Founder and CEO of LHC Keith Evans said that the company is thrilled to have acquired such a high - profile and respected hotel in the sought after Munich hotel market. The hotel is of institutional quality and well - established in the local market, this is an exciting first move for the Dean Group as it begins to build its presence across continental Europe.

The expansion into Europe follows the acquisition in 2023 of the Clarence Hotel in Dublin by Press UP Hospitality Group, which owned the Dean Group platform at the time.

A majority stake in Dean Group was then purchased by LHC, founded in 2023 with the aim of investing on value - add investment opportunities across lifestyle hospitality and operational real estate, including co -living, coworking extended stays and wellness.

Dean Group, with the addition of Roomers Munich Hotel in its portfolio, now boasts nine hotels in Ireland and Germany comprising approximately 1.100 rooms inclusive of pipeline.

link - https://boutiquehotelnews.com/news/hotel/dean-group-debut-hotel-germany/