.If you offer a product different from the usual standards with precise strategies and an expert team you have 90% to win. .We start to study what we want to offer which kind of products different than others,then we decide the price with a competitive mark up.When we did all that,we choose the kind of promotion we want to use and then place, the country where we want to sell.Some examples ..Swedish tourist loves the resort of Taormina in Sicily,we will prepare a product not only with Taormina,but we will also contract Giardini Naxos,Capo D´Orlando and Cefalú,to create a "fan"of offer..Then we do not only offer the hotel and the transfers,we will promote other things such as special tasting of Etna wines,visit of Caltagirone with its ceramic and pottery factories and we will offer a wide degustation of Sicilian specialities as "Cannoli","Cassatelle" and "Cassate"and hundreds of others things...NOT ONLY HOTEL & TRANSFER.Naturally you need someone expert in culture and lifestyle of the destination you want to sell it is a great advantage of course.
The promotion we can choose which kind we want and we consider the best or we can combine some : direct contact in a fair,mailing with detailed description and information of the services + invitation with an educational (excellent choice) or brochures web page with links + periodical meetings and so on.If we apply to our plans strategies of Marketing Mix with these strategies our products will be special,so we have higher profits,while others if others are similar, we must take account of the competition.For that a "Tailor Made" very alternative and creative can be a success.
Do not hesitate to contact me if you want to have a chat or for everything you need about some specific destination products.
Kind regards
Francesco
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Thanks a lot to read and note.