Grupo Tribu, an emergent hotel and gastronomic group completely rooted in the province of Cadiz, beautiful territory of the community of Andalusia, the southernmost part of Spain and continental Europe with a strong philosophy that is based on a clear vision towards service excellence, a firm commitment to sustainability, the enhancement of experiences and the territory and the ambition to create meeting spaces that inspire and connect people.
The new brand of the group was a work carried out by the marketing office where middle managers, part of the management, workers intervened directly in order to obtain an image of the brand that embraced all segments of the company giving it a strong and significant identity.
The idea was to create a distinctive brand that would identify all employees, represent them and unite under the same symbol as if it were a tribe.
The denominator of Grupo Tribu is the great commitment to the province of Cádiz, 100% of the company's capital comes from Cádiz, all the tourist establishments are located within the province and 80% of the workforce is local.
Grupo Tribu wants to position itself as a key player in the tourism and hospitality sector and the comment of its General Manager is very eloquent stating that in the next five years the goal is to reach eight hotels by expanding and giving a wider accommodation option throughout the province.
Another mission is to combat the problem of unemployment that affects the entire province of Cadiz by doubling the number of employees in the coming years which today is 250 people.
Currently the group manages five strategically located hotels in the province in Cádiz, Chiclana de la Frontera, Vejer de la Frontera, Tarifa and Benalup hotels that possess their own identity, charm and unique characteristics that offer a varied range of guest experiences.
The AlSur Vacaciones located in La Barrosa in Chiclana de la Frontera on a divine beach with a length of 6.0 kilometers on Costa de la Luz separated from the other magnificent beach of Sancti Petri by a suggestive cliff, the splendid natural surroundings that surround the Fairplay Golf & Spa in Benalup – Casa Viejas located on charming high plateau called Loma de la Grulla overlooking the river Barbate which marks the entrance to the magnificent Alcornocales Park.
Also worth mentioning is the exclusivity and style of the Hotel Boutique V in Vejer de la Frontera situated in a hilly town on the right bank of the Barbate river, overlooking the Strait of Gibraltar, surrounded by orange groves and orchards, and the Hotel Aristoy in Tarifa, a renowned center on the Costa de la Luz famous for wind sports, its idyllic beach and wonderful views of the Moroccan coast.
In addition to the hotel sector, Grupo Tribu is actively moving in the world of catering with the first restaurant of the group, called Numa Tarifa located in the municipality of the same name, recently opened and collecting excellent reviews for its informal character and an offer based on the quality of the local gastronomy.
The group is working on new investments and the province of Cadiz sees the birth of a new era of hospitality and gastronomy where the distinctive symbol is authenticity, quality and commitment to the province considered fundamental pillars.
Link : https://www.expreso.info/noticias/hoteles/101284_tribu_un_nuevo_grupo_hotelero_y_gastronomico_100_gaditano
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